Patient Engagement Solutions Market size was over USD 28.1 billion in 2024 and is estimated to reach USD 145.7 billion by the end of 2037, expanding at a CAGR of 14.7% during the forecast timeline, i.e., 2025-2037. In 2025, the industry size of the patient engagement solutions is projected to be valued at USD 32.2 billion.
The growth is driven by the increasing demand for digitalization of healthcare services. AI adoption in medical communication systems is accelerating patient engagement in this sector. According to a report published by NLM in September 2023, LLMs (Large Language Models) are being implemented by healthcare facilities. This text-based communication system uses machine learning techniques to process large data sets for seamless patient interaction.
The success of telehealth services is influencing the healthcare industry to invest in advanced facilities, such as chatbots, HRA, care gaps, and others. Autogenerated messaging including lab notifications, and medication reminders can elevate patient relations. Such improvement in direct communication also helps medical facilities to incorporate patient inputs in improvising their services. The shift towards value-based care is influencing companies to introduce tracking technologies, raising greater investments in the patient engagement solutions market. In January 2023, Asahi Technologies launched a new digital health ecosystem, which allows patients to track their medications and health conditions.
Growth Drivers
Challenges
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
14.7% |
|
Base Year Market Size (2024) |
USD 28.1 billion |
|
Forecast Year Market Size (2037) |
USD 145.7 billion |
|
Regional Scope |
|
Component (Software, Services)
Software segment is expected to hold patient engagement solutions market share of over 70.3% by the end of 2037 due to the availability of various applications and platforms. Easy patient login portals, user-friendly mobile apps, CDSS tools, and other platforms offer personalized experience. Healthcare providers prefer these software solutions to facilitate continuous monitoring and management. In April 2023, Athenahealth launched patient engagement measurement software and services for medical groups and health systems. The network-enabled digital index will provide an overview of the usage of digital tools by patients. The capability to redirect health-related analytical data to the patient at home has also enlarged its demand for remote use.
Application (Health Management, Home Healthcare, Financial Health Management, Social & Behavioral Health)
By application, the patient engagement solutions market is predicted to be majorly influenced by the health management segment. Technologically advanced tools and services play a vital role in the self-management of health at home. The segment is experiencing a surge in demand for improved patient outcomes in various sectors. Automated reminders for medication, appointments, and healthy practices are increasing the adoption of these engaging solutions. Designed programs are proven to be effective for managing symptoms of chronic diseases. Storing personal health records and access to sharing medical history with providers has inflated the demand for these tools for health management. For instance, in July 2021, Amwell launched Conversa Health to offer automated virtual healthcare for chronic disease management.
Our in-depth analysis of the market includes the following segments
|
Component |
|
|
Application |
|
|
Functionality |
|
|
End use |
|
North America Market Analysis
By 2037, North America patient engagement solutions market is likely to dominate over 45.8% share, in the market. Rapid IoT integration in every industry of this region has influenced massive growth. Deployment of software has allowed infrastructural development in the healthcare sector. This is further influencing the government to take supporting initiatives for adopting EHRs and other patient engagement tools. Continued advancement in digitalization has also made a positive impression on the regional landscape. In August 2023, Orion Health launched an AI-powered digital front door, Virtuosa. The Orion-DFD is offering preventive, proactive, and predictive healthcare to the 15 million people of North America.
The U.S. is holding one of the biggest market spaces in this region due to its well-established healthcare system. The adoption of advanced facilities has helped this country to deliver world-class services globally. The U.S. government issued regulations including HITECH Act, encouraging hospitals to adopt patient engagement practices. According to a report published by OECD, in September 2023, patient engagement reduced cost and death rates in hospitals significantly in the U.S. In March 2023, Amwell partnered with DarioHealth to expand its digital clinical programs. The expansion is connecting patients with chronic diseases to offer personalized digital therapeutic solutions.
Canada also holds promising growth potential in the patient engagement solutions market in upcoming years. The country is allocating extensive investments in research and development to strengthen its healthcare infrastructure. Innovative technologies are being implemented to support disease procurement. Enhanced patient management capabilities are fostering advancement in data analytic systems. Strategic partnerships among companies are expanding their portfolio to supply such innovative solutions. For instance, in March 2022, UST partnered with Well-Beat to launch a digital patient engagement solution. The SaaS solution can replicate human behavior by using AI to deliver more sensible conversational guidelines to clinicians.
APAC Market Statistics
Asia Pacific is expected to hold a large consumer base for the patient engagement solutions market. The open market dynamics of this region create opportunities for global players to outstretch their reach. The increasing aging population demands remote healthcare solutions, increasing online patient engagement. Leading pharmaceutical companies are also collaborating with tech leaders to leverage the development using consumer feedback. For instance, in July 2022, MedAdvisor acquired 100% share of GuideLink to develop a digital platform for pharmacies in Australia. The platform allowed the consumer base in the Pharmacy Guild of Australia with patient bookings, clinical services, vaccinations, and medication management.
The patient engagement solutions market in India shows great potential to grow bigger with the influence of governmental initiatives. Programs such as the National Digital Health Mission focus on improving the healthcare infrastructure through patient engagement. Leaders including Practo, BestDoc, and Clinion are making strategic investments and partnerships to emphasize the domestic market. According to the 2024 financial report of Practo, it achieved a 90% improvement in EBITDA, marking a 22% growth in revenue than 2023. Such growth of individual companies is contributing to add-up in the country’s patient engagement industry.
The China patient engagement solutions market is growing due to the increasing demand for patient-centric healthcare services. The country’s medical industry is highly influenced by digital health integration. Mobile health apps and telemedicine platforms are transforming the way patients interact with healthcare providers. Government initiatives such as the Healthy China 2030 plan are contributing to improving access and efficiency of engagement solutions. Companies are utilizing patient-engaging solutions to offer digital mental health services. For instance, in May 2024, JD launched a series of AI-driven service projects to offer therapeutic and healing solutions to manage mental disorders.
Key players in the patient engagement solutions market are now focusing on introducing innovative systems for personalized and digital health care. The development of remote services is playing a major role in this case. They are also participating in patient education to empower them to make informed decisions about their health. Leveraging data to improve care management is becoming more prevalent. Moreover, the growth of this industry is contributing to enhancing patient experience and healthcare delivery. In August 2024, PatientPoint launched its new patient engagement system for both after and in between doctor visits. The list of such global leaders includes:
Author Credits: Radhika Pawar
Copyright © 2024 Research Nester. All Rights Reserved
FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.
Have questions before ordering this report?