Partner Relationship Management Software Market Size

Partner Relationship Management (PRM) Software Market size was valued at USD 144.79 million in 2024 and is expected to reach USD 725.67 million by 2037, expanding at around 13.2% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of partner relationship management software is assessed at USD 160.08 million.. The growth of the market can primarily be attributed to the rising influence of digitalization and increasing revenue of the information technology (IT) industry worldwide. According to estimates, the information technology industry globally is estimated to be worth more than USD 5 trillion in 2020.

The need to lower costs, automate routine tasks, and build new alliances in order to increase channel revenue and scale is often what drives vendors to use a PRM solution. Partners could also be managed service providers or integrators. A PRM system is concentrated on getting a partner to sell on your behalf, as opposed to customer relationship management systems, which are designed to get an end customer to make a purchase from you. As a result, they frequently provide partner resellers with web-based self-service tools, data, and resources. This aids vendors in streamlining procedures as well as in gathering and analyzing information about different phases of the partner sales funnel.