Partner Relationship Management Market Regional Analysis:
North America Market Insights
North America region is expected to account for more than 35% market share by 2035. The growth of the market can be attributed to the rising inclusion of automation in businesses along with mushrooming e-commerce platforms. The data published by the U.S. government there were 218.8 million online shoppers were present in the country. E-commerce companies are incorporating PRM software to efficiently cater to expanding business and wide-spreading consumer base. Also, Canada has become a hub for small businesses that are using user-friendly PRM software. According to Innovation, Science, and Economic Development Canada in 2023, 1.19 million were small businesses and 23,395 were medium-sized businesses.
Asia Pacific Market Insights
The Asia Pacific is predicted to remain the most lucrative partner relationship management market during the assessed time frame. The growth of the market in the region can be attributed to the surging internet penetration and the presence of a conducive business environment. For instance, according to a report released by the International Association of Accounting Professionals in June 2024, in China, almost 1.1 billion people are now using the Internet. Market players are expanding their reach through indirect sales channels, further propelling partner relationship management (PRM) market market growth.
