Partner Relationship Management Software Market Analysis

Application (On-Premises, Cloud-based)

The global partner relationship management (PRM) software market is segmented and analyzed for demand and supply by application into on-premise and cloud-based. Amongst these segments, the cloud-based segment is anticipated to garner the largest revenue by the end of 2037, backed by the increasing demand for cloud-based PRM software as it aids with automating sales process, centralized database and enhanced security as well as the growing cloud traffic worldwide. For instance, more than 90% of total data center traffic in 2021, were global cloud data center traffic.

Our in-depth analysis of the global market includes the following segments:

By Type	Standalone Software Integrated Software
By Application	On-Premises Cloud-based
By Enterprise	Large Enterprise SMEs
By Industry	BFSI IT and Telecom Energy and Utilities Manufacturing Healthcare Retail

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of partner relationship management software is assessed at USD 160.08 million.

The partner relationship management software market size was valued at USD 144.79 million in 2024 and is expected to reach USD 725.67 million by 2037, expanding at around 13.2% CAGR during the forecast period i.e., between 2025-2037. The boom in IT industry along with rising digital transformation as well as growing e-commerce will drive the market growth.

North America industry is expected to hold largest revenue share of 38% by 2037, driven by rising automation of businesses along with increasing e-commerce in the region as well as growing business-to-business (B2B).

The major players in the market include Salesforce.com Inc., Channeltivity, Allbound Inc., Zinfi Technologies Inc., Mindmatrix Inc., Agentics, Magnetrix Corporation, Kiflo PRM, PartnerStack Inc.

Partner Relationship Management Software Market Analysis