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Panty Liners Market size was over USD 4.27 billion in 2023 and is projected to reach USD 7.57 billion by 2036, witnessing around 4.5% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of panty liners is assessed at USD 4.42 billion.
The growth can be anticipated to increase further as a result of increasing caution among women about their health and hygiene along with rising financial independence among them. Education is another factor- women are more educated now, as compared to women in the past, and are becoming aware of the repercussions that unhygienic practices can lead to. Along with this, the government encourages women to take care of their hygiene and sanitation as there are several women who experience vaginal problems like yeast infection, redness, itchiness, and burning and others.
Growth Drivers
Challenges
The competition in the industry is increasing as there are several players in the panty liners market. Along with this, women belonging to under-developed countries use cloth in place of panty liners due to unavailability or non-affordability of the product, which can result in infections. Some of the components used in panty liners are non-biodegradable, which makes it a non- environment friendly product, and the harmful effects of these materials on the surroundings can be witnessed in the long run. Apart from this, the usage of any product in excess can result in a negative impact on the health of the user, hence, panty liners should only be used when needed.
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
4.5% |
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Base Year Market Size (2023) |
USD 4.27 billion |
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Forecast Year Market Size (2036) |
USD 7.57 billion |
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Regional Scope |
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The panty liners market is fragmented as there are a number of players, offering varied products. There are several small brands’/ non-branded panty liners that are available in the market. The market is segmented by use by scent, by size, by packaging, by distribution channel, and by region. On the basis of use, the market is further segmented into reusable and disposable, out of which, the segment for reusable panty liners is anticipated to grow as it is cheaper and environment friendly.
Our in-depth analysis of the global market includes the following segments
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By Use |
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By Scent |
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By Size |
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By Packaging |
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By Distribution Channel |
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On the basis of region-wise analysis, the panty liners market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region.
North America industry is predicted to account for largest revenue share by 2036, as women's hygiene products are easily available as there are supermarkets and departmental stores in the region. The market growth in Asia Pacific region is significant as well due to the increasing awareness in the countries with respect to women's health and hygiene, along with the population increase. It is a lucrative market for the panty liners industry. However, there are regions where cloth is used in place of panty liners. This is due to lack of awareness, and education in those particular regions, along with poor living standards.
MARCH 11, 2020: The Woman’s Company, having the tagline “A brand by women, for women”, launched biodegradable hygiene products for women. This was done to celebrate and emphasize on “International Women’s Day”. The company also encouraged women to share their stories of struggle and success on Women’s Day.
Author Credits: Parul Atri
Copyright © 2024 Research Nester. All Rights Reserved
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