Paint Protection Film Market Analysis

Paint Protection Film Market Segmentation

Material (Polyvinyl Chloride, Thermoplastic Polyurethane)

The thermoplastic polyurethane segment is estimated to account for 60% share of the global paint protection film market in the year 2037. Thermoplastic polyurethane has high elasticity and self-healing properties. Moreover, the protective paint made up of thermoplastic polyurethane does not lose its shine over time, it does not fall yellow, all these factors are driving the segment growth. Furthermore, the development of new products is also expected to augment the growth of the segment. In 2021, Huntsman launched a new thermoplastic polyurethane grade (TPU) grade for technical filament parts and blown film applications that outperform previous-generation technology in terms of resilience, manufacturing effectiveness, and minimizing waste.

End Users (Electronics, Automotive, Construction)

In the year 2037, the automobile segment is predicted to have a substantial proportion of roughly 49%. The rising demand for vehicles especially electric vehicles is expected to augment the segment growth. With the rapid expansion, electric automobiles now account for a significant portion of the overall car market. Over ten million electric vehicles were sold globally in 2023, with sales predicted to increase by 35% this year to 14 million. Paint protective film is a great coating and has excellent scratch resistance properties, shielding the vehicle’s paint from scratches caused by everyday wear and tear, such as keys, brushes, or branches. Moreover, vehicle exposure to sunlight can cause the paint to fade or become discolored. Paint protective film has UV inhibitors that help block harmful UV rays, preserving the color and finish of the paint.

Our in-depth analysis of the global market includes the following segments: