p-Hydroxycinnamic Acid Market Trends

Growth Driver

• Growing Application of p-Hydroxycinnamic Acid in Various Industries: The International Coffee Organization (ICO) estimates that 167.26 million bags of coffee are estimated to be consumed worldwide in the coffee year 2020/21, a rise of 1.9% from the 164.13 million bags that were reported in the coffee year 2019/20. High amounts of p-hydroxycinnamic acids (HCAs), a type of natural phenolic component, can be found in a variety of foods including fruits, vegetables, cereals, coffee, tea, and wine. P-Hydroxycinnamic acid is a vital ingredient of coffee, thus its use in the food business is anticipated to increase.

• Growing Prevalence of Obesity and Diabetes: By 2025, it is predicted that 2.7 billion adults would be overweight, over 1 billion people would be obese, and 177 million individuals would be extremely obese.

• Technology Advancement in p-Hydroxycinnamic Acid: A natural preservative called p-Coumaric Acid has been introduced by Massachusetts-based biotech Conagen as the "clean label" trend spreads across several consumer product categories (PCA). The natural preservatives provided by Blue California, Conagen's marketing partner, are expanded by PCA, which is produced by fermentation.

• Growing Cosmetic Industry: The value of the global market for natural cosmetics and personal care products is projected to rise from just under 29 billion dollars in 2021 to around 50 billion dollars in 2027.

• Hydroxycinnamic acids are employed as external electron acceptors: As a potential alternative energy source, the metabolism of hydroxycinnamic acids by 19 exclusively heterofermentative lactic acid bacteria strains was studied. The strains of Weissella spp., Lactobacillus brevis, Lactobacillus fermentum, and Leuconostoc mesenteroides, for which the MIC values were the same, were the next most tolerant to hydroxycinnamic acids, followed by Lactobacillus curvatus PE5.

Challenges

• High Production Cost
• Harmful Effect of p-Hydroxycinnamic Acid
• Lack of Awareness about the Product