Overactive Bladder Treatment Market Trends

Growth Drivers

• Growing Geriatric Population– The elderly population is more prone to age-related changes to the urinary system and bladder which might lead to a rise in the incidence of overactive bladder. Reduced urethral sphincter tone, reduced bladder capacity, and diminished bladder muscular strength are some of the age-related changes observed in older people.
  According to estimates, the number of individuals in the world who are 60 or older will increase to over 2 billion by 2050.
• Rise in Adoption of Sedentary Lifestyles – The pelvic floor muscles, which are crucial for bladder control, might lose strength and tone as a result of a sedentary lifestyle. Overactive bladder (OAB) symptoms may result from weak pelvic floor muscles.
  Besides this, a sedentary lifestyle may also raise the risk of getting urinary tract infections (UTIs), which could cause or aggravate overactive bladder symptoms in persons of all ages, including young adults.

Challenges

• High Cost of Treatment– For some people seeking therapy for an overactive bladder, the high expense of care might be a substantial deterrent. OAB treatment may involve a variety of alternatives, each with a different price tag, including dietary changes, prescription drugs, and medical procedures.
  Some therapies used to treat OAB including antimuscarinic pharmaceuticals, may be pricey and need to be used for a long time, which might result in substantial out-of-pocket expenses for patients. In addition, some medical procedures, such as injections of botulinum toxin or sacral nerve stimulation could be expensive and may not be covered by insurance.
• Limited Patient Awareness
• Side Effects of Medication