Over-the-Counter Hearing Aids Market Analysis

Product (Receiver in canal (RIC), Completely-in-the-canal (CIC), Earbuds, Other products)

Based on the product, the receiver in canal (RIC) segment is projected to dominate over-the-counter (OTC) hearing aids market share of over 34.2% by 2037, owing to its capacity to offer a higher comfort level, discreet design, and developed performance attributes. In addition, the RIC model offers a balance of high-quality sound processing with user-friendly design, making it appealing to a wide cross-section of consumers. For instance, in October 2023, Phonak introduced the RIC line, ActiveVent receiver through its new platform, Lumity to widen its existing portfolio. Furthermore, Bluetooth connectivity and rechargeable batteries are also widely utilized in RIC hearing aids, convincing mature and price-sensitive customers, and further energizing the demand in the OTC market.

Type (Preset, Self-fitting)

The preset hearing aids segment will witness a lucrative opportunity of dominating the over-the-counter hearing aids market, throughout 2037. This growth is attributable to the ease of use and its affordability. In addition, preset hearing aids are equipped with preprogrammed settings given for typical profiles of hearing loss, making them very appropriate for people who suffer from relatively mild hearing impairments. For instance, in November 2024, Rexton announced the Rexton Reach inoX-CIC Li, a rechargeable completely-in-canal (CIC) hearing aid. With its instant-fit design, fits into the ear canal, proving fitting for use by people afflicted with mild to moderate hearing loss who require discretion and rechargeability.

Our in-depth analysis of the global OTC hearing aids market includes the following segments:

Products	Receiver in canal (RIC) Completely-in-the-canal (CIC) Earbuds Other products
Type	Preset Self-fitting
Distribution Channel	Brick & Mortar Stores E-commerce

Frequently Asked Questions (FAQ)

In the year 2024, the industry size of the OTC hearing aids market was estimated at over USD 398.5 million.

The market size of the OTC hearing aids market is projected to cross USD 801.9 million by the end of 2037 expanding at a CAGR of 6% during the forecast period i.e., between 2025–2037.

The major players in the market are Sonova Holding AG, GN Hearing A/S, Audien Hearing, Audicus, Eargo Inc., and others.

Based on product, the receiver in canal (RIC) segment is anticipated to garner the largest market share of 34.2% by 2037 and display lucrative growth opportunities during 2025–2037.

The market in North America is projected to hold the largest market share of 42.8% by the end of 2037 and provide more business opportunities in the future.

Over-the-Counter Hearing Aids Market Analysis