Outdoor TV Market Trends

Growth Drivers

• Improved visibility and durability: The advancements in screening and audio technologies have inflated the demand in the outdoor TV market. Features such as high brightness levels, anti-glare screens, and waterproofing have made these systems an attractive outdoor entertainment medium for consumers. In addition, many leaders now have introduced smart functionalities such as streaming apps, voice assistance, and connectivity options, making them perfect for outdoor use. For instance, in June 2024, ProofVision launched an outdoor smart TV range, Lifestyle Plus NX televisions in three screen sizes, 43-inch, 55-inch, or 65-inch. The 4K UHD resolution offers sharp image quality in both residential and commercial outdoor use.

• Enlarging affluent consumer base: With the increment in disposable incomes in developing countries, investments in the outdoor TV market have increased. According to the PIB report published in February 2024, the gross national disposable income growth in 2022-2023 was estimated to be 14.5% greater than in 2021-2022. Consumers are now interested in creating audio-visual outdoor experiences as a statement of a luxurious lifestyle. Outdoor TVs are often considered a premium entertainment tool that can fit in backyards, patios, and gardens. Such flexibility in operation has made these TV sets appealing to consumers, expanding the product reach.

Challenges

• Expensive purchase and installation: The high cost of sets is one of the major setbacks for maximum roll-out in the outdoor TV market. The specialized build quality, increased brightness, weatherproofing, and enhanced audio-video features are the reason for the pricing being higher than the indoor models. This may further become an economic barrier for consumers with a limited budget. In addition, these are only used for occasions, which may make buyers rethink before investing such an amount of money in this sector.

• Competition in functionality: The first comparison of the outdoor TV market starts with the indoor sets, which may further hinder the investment. The industry is still a niche compared to traditional outdoor models such as projectors or portable devices. The installation of these outdoor entertainment packages is also more complex than indoor TVs due to the difficulty in finding proper power supply and connectivity. Moreover, a lack of resources while installing these sets may push consumers to switch to alternatives.