Outdoor TV Market Share

North America Market Analysis

North America outdoor TV market is set to hold revenue share of over 49.6% by the end of 2037. Integration of smart features in these entertainment tools due to technological development in this region is one of the major reasons behind the growth. The awareness about the technical operations of these sets among users is also inflating the demand in this sector. Many companies are now considering this region to be a good marketplace for business expansion. For instance, in April 2024, Peerless-AV launched Neptune Full Sun Outdoor Smart TVs, equipped with a free commercial-grade Outdoor Tilting Wall Mount. The design of these sets is dedicated to serving all kinds of conditions in North America, solidifying the company’s position in this region.

The U.S. is expected to garner remarkable revenue in the outdoor TV market due to the increasing demand for premium entertainment resources. The growing interest in luxury outdoor living is propelling the demand for premium viewing experiences. This has further inspired domestic leaders to introduce innovative features in these sets. For instance, in May 2022, the subsidiary of Snap One Holdings, SunBrite TV launched the Veranda 3 Series. The Android TV is equipped with built-in Wi-Fi, allowing users to access their favorite channels without the need for a wired LAN connection.

The outdoor TV market is presenting great scope for Canada due to the increased popularity of sports, movie nights, and social gatherings. This further contributes to notable growth in this sector due to the enlarged consumer base. Many global leaders are now investing to improve their product lines with better connectivity and durability. Further, the trend of high-end, integrated outdoor spaces is inflating the demand for high-quality TV options. This encourages leaders to implement smart and premium features in the TV sets.

APAC Market Statistics

The Asia Pacific outdoor TV market is poised to generate remarkable revenue during the forecast period due to the inflated demand for luxury items, caused by rapid urbanization. The increasing popularity of outdoor living culture is highly influenced by the favorable mild climate of this region. This is further inspiring homeowners to elevate their outdoor space by investing in entertainment tools including TV sets. Many developing countries are now taking it as an opportunity to create a profitable marketplace for both international and domestic leaders.

India is paving its way to fostering greater opportunities for global leaders to expand their outdoor TV market. The increasing amount of disposable income and enlarging volume of the middle-class economy are creating a large consumer base for many suppliers. For instance, in January 2024, Sony launched the EZ20L series to grow the family of professional BRAVIA displays in India. This launch aims to fit all requirements and budget lines, suitable for the country’s mixed economic culture.

China is advancing its progress in the global outdoor TV market by outstretching the reach of its domestic leaders. The leaders are focused on introducing more innovative features in the TV sets to attract a large range of consumers. For instance, in January 2023, Skyworth launched the world's First Outdoor Google TV series at the CES event in Las Vegas. The new Clarus Outdoor S1 Full Sun Mini-LED 4K Series features IP66-rated dust and weather protection, and an IK10-rated impact-resistant glass panel, making it suitable for any outdoor condition.