Outdoor TV Market size was over USD 387.3 million in 2024 and is estimated to reach USD 1.29 billion by the end of 2037, expanding at a CAGR of 10.6% during the forecast timeline, i.e., 2025-2037. In 2025, the industry size of outdoor TV is evaluated at USD 428.3 million.
The growth in this industry is driven by the high influence of outdoor entertainment trends in social gatherings and unified celebrations. This has further led to higher demand for TV sets to be used in outdoor living spaces including backyards and patios. The new-generation systems are equipped with smart features that seamlessly enhance the user experience by integrating connectivity.
The popularity of watching sports, concerts, and other events outside the residential territory has significantly fueled demand in the outdoor TV market. The new generation TVs come with larger screens and high picture clarity, making them suitable for streaming big sports events. Thus, the usage of these TV systems in live-streaming major events to grab larger audiences has become more frequent than ever. For instance, in November 2024, The Outdoor Screen Company collaborated with Casa Dundee to set up a 3m x 2m Aqualite P.5 LED screen, offering an outdoor football viewing experience. The team aims to boost business in the private street seating area by captivating football enthusiasts while promoting the flexibility and reliability of the fully weatherproof and high-resolution display.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
10.6% |
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Base Year Market Size (2024) |
USD 387.3 million |
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Forecast Year Market Size (2037) |
USD 1.29 billion |
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Regional Scope |
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Technology (LED, OLED, LCD)
Based on technology, the LED segment is anticipated to hold over 55.6% outdoor TV market share by the end of 2037. The growth in this segment is majorly driven by the suitability of LED TVs in outdoor conditions. The clear visibility even in sunlight paired with the excellent sound quality of these TVs have made this segment an ideal choice for consumers. The leaders are now focusing on developing more compact, durable, and energy-efficient displays for these TVs to withstand harsh weather while offering premium entertainment. For instance, in August 2023, Samsung launched a 110-inch Micro LED TV, specially designed for outdoor viewing, suitable for all weather conditions in India.
Screen Size (Small (upto 40 inches), Medium (41-65 inches), Large (66 inches and above))
In terms of screen size, the medium segment is expected to hold a significant share of the outdoor TV market by the end of 2037. The affordable price range and excellent performance have led to increased demand for these sized TVs. Generally consisting of 41 to 65-inch displays, the sets offer the advantage of easy positioning and group viewing without being overly expensive. These screens are built to deliver 4K resolution, better brightness levels, and weather resistance, making them the perfect fit for consumers with middle-class economic backgrounds. However, medium-sized outdoor TV sets have limitations in offering top-of-the-line HDR performance or cutting-edge color accuracy as the premium models.
Our in-depth analysis of the global market includes the following segments:
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Technology |
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Screen Size |
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Application |
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North America Market Analysis
North America outdoor TV market is set to hold revenue share of over 49.6% by the end of 2037. Integration of smart features in these entertainment tools due to technological development in this region is one of the major reasons behind the growth. The awareness about the technical operations of these sets among users is also inflating the demand in this sector. Many companies are now considering this region to be a good marketplace for business expansion. For instance, in April 2024, Peerless-AV launched Neptune Full Sun Outdoor Smart TVs, equipped with a free commercial-grade Outdoor Tilting Wall Mount. The design of these sets is dedicated to serving all kinds of conditions in North America, solidifying the company’s position in this region.
The U.S. is expected to garner remarkable revenue in the outdoor TV market due to the increasing demand for premium entertainment resources. The growing interest in luxury outdoor living is propelling the demand for premium viewing experiences. This has further inspired domestic leaders to introduce innovative features in these sets. For instance, in May 2022, the subsidiary of Snap One Holdings, SunBrite TV launched the Veranda 3 Series. The Android TV is equipped with built-in Wi-Fi, allowing users to access their favorite channels without the need for a wired LAN connection.
The outdoor TV market is presenting great scope for Canada due to the increased popularity of sports, movie nights, and social gatherings. This further contributes to notable growth in this sector due to the enlarged consumer base. Many global leaders are now investing to improve their product lines with better connectivity and durability. Further, the trend of high-end, integrated outdoor spaces is inflating the demand for high-quality TV options. This encourages leaders to implement smart and premium features in the TV sets.
APAC Market Statistics
The Asia Pacific outdoor TV market is poised to generate remarkable revenue during the forecast period due to the inflated demand for luxury items, caused by rapid urbanization. The increasing popularity of outdoor living culture is highly influenced by the favorable mild climate of this region. This is further inspiring homeowners to elevate their outdoor space by investing in entertainment tools including TV sets. Many developing countries are now taking it as an opportunity to create a profitable marketplace for both international and domestic leaders.
India is paving its way to fostering greater opportunities for global leaders to expand their outdoor TV market. The increasing amount of disposable income and enlarging volume of the middle-class economy are creating a large consumer base for many suppliers. For instance, in January 2024, Sony launched the EZ20L series to grow the family of professional BRAVIA displays in India. This launch aims to fit all requirements and budget lines, suitable for the country’s mixed economic culture.
China is advancing its progress in the global outdoor TV market by outstretching the reach of its domestic leaders. The leaders are focused on introducing more innovative features in the TV sets to attract a large range of consumers. For instance, in January 2023, Skyworth launched the world's First Outdoor Google TV series at the CES event in Las Vegas. The new Clarus Outdoor S1 Full Sun Mini-LED 4K Series features IP66-rated dust and weather protection, and an IK10-rated impact-resistant glass panel, making it suitable for any outdoor condition.
The key players in the outdoor TV market are extending their research and development to create a pipeline of affordable sets to capture the maximum volume of consumers. This further creates an opportunity for newcomers to introduce their additional and innovative features in delivering unforgettable outdoor experiences. Many global companies are now focusing on offering better picture quality by implementing high-resolution displays in the TVs. For instance, in August 2023, Samsung launched an 85-inch Terrace Outdoor Neo QLED 4K TV with improved weather resistance and video quality. The new IP56 rating for durability offers protection from direct sunlight, making it functional even on the sunniest days. Such key players include:
Author Credits: Abhishek Verma
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