Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Orthodontics Market size was valued at USD 12.5 billion in 2024 and is anticipated to surpass USD 40 billion by 2037, registering a CAGR of 10.2% during the forecast timeline i.e. 2025-2037. In 2025, the industry size of orthodontics is evaluated at USD 13.7 billion.
The market has witnessed rapid growth in recent years propelled by its growing relevance in modern dentistry. First and foremost, consumers have been demanding greater awareness of oral health and aesthetic needs that spur demand for orthodontic treatments, mainly for adults with a need to look better. For instance, in August 2023, according to recent data from the British Orthodontic Society, adults working online are increasingly seeking orthodontic treatments. 76% of orthodontists state that within the last three years, more adult patients have sought orthodontic treatment. More than a third (38%) also claim that celebrities and influencers have an impact on their adult patients.
Furthermore, new technology in the use of 3D imaging, along with a clear aligner system, has recently gained popularity among many for its treatment options, as well as becoming accessible and more attractive to a wider age range. For instance, in March 2021, Formlabs announced Scan to Model, a new feature in its PreForm software that enables customers to promptly convert intraoral scans into 3D printable models. It enables dental and orthodontic professionals to access digital procedures without any prior experience with digital dental design software. Thus, the orthodontics segment makes significant contributions to delivering comprehensive oral care.
Moreover, it is expected that the growing number of patients with dental malocclusion linked to osteogenesis imperfecta will increase demand for orthodontic treatment. For instance, in February 2023, StatPearls released an updated report stating that Osteogenesis imperfecta is a rare genetic disease that affects 1 in 15,000 to 20,000 births. In addition to this, it was published in July 2023 by the American Journal of Orthodontics & Dentofacial Orthopedics that during the pandemic, 42% of orthodontists increased their use of clear aligners (91%), in response to patient demand. Furthermore, the use of teleorthodontics increased from 8% to 68%.
Orthodontics Sector: Growth Drivers and Challenges
Growth Drivers
- Cutting-edge orthodontic solutions: The growth driver that facilitates enormous growth in the orthodontics market is advances in orthodontic care including high-end clear aligner systems, 3D printing, and AI-based treatment planning. For instance, in July 2023, Brident Dental & Orthodontics opened its first brand-new dental clinic in Albuquerque, New Mexico. The new office provides general and pediatric dentistry and specialty services supported by cutting-edge technology. These modern solutions streamline the process and serve the increasing consumerist demand for discreet and comfortable treatments.
- Rising disposable income: One of the orthodontics market driving forces is rising disposable income, as they encourage patients to use clear aligners owing to their advantages. For instance, by 2026, India is expected to overtake the U.S. and China as the 3rd largest consumer market. The increase in the affluent population (those who earn more than USD 10,000 USD annually) is the primary driver of this growth. According to UBS reports, the number of people in this group was 40 million in 2023 and is predicted to double to 88 million by 2028. Thus, increasing demand for these aligners and other dental tools will propel the market growth.
Challenges
- Steep pricing: The significant challenge that the orthodontics market faces is the skyrocketing prices. This economic restraint does not only limit orthodontic services for the lower-income population but also creates dental health disparities among populations. Further, the perception that orthodontic treatments are a luxury and therefore not essential might exacerbate this problem will tend to delay intervention and increase complications over time in the long run. These pricing issues are to be rectified by practitioners to make the market more approachable for the patients and therefore, bring level growth.
- Patient retention: In the orthodontics market, a crucial issue has been to sustain patients because the period of treatment tends to disengage the patients and ultimately leads to a dropout rate. Maintaining continuous communication and follow-up is very important in keeping the commitment of a patient on orthodontic treatment, yet most practices lack effective strategies to ensure ongoing engagement with patients. Moreover, perceived discomfort, time constraints, or financial issues related to sustaining the orthodontic care process contribute further to attrition. Orthodontic providers should work on fitting models of care and active patient management to enhance retention rates.
Orthodontics Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
10.2% |
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Base Year Market Size (2024) |
USD 12.5 billion |
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Forecast Year Market Size (2037) |
USD 40 billion |
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Regional Scope |
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Orthodontics Segmentation
Product (Supplies, Instruments)
Supplies segment is expected to capture orthodontics market share of over 57.2% by 2037. Advances in material science have provided more durable and aesthetic alternatives such as ceramic brackets and clear aligners, to meet the increasing demand for discreet alternatives for treatment. For instance, in May 2022, DIBS AI 7.0 was unveiled by OrthoSelect, marking a significant advancement in the science of accurate digital bracket placement. As high-quality supplies, improving patient outcomes, and satisfying consumers receive increasing emphasis, this market is likely to witness lucrative growth from ongoing technological development and the change in consumer preferences.
Age Group (Adults, Children)
One of the most crucial areas of growth in the orthodontics market is the children's segment. For instance, in November 2024, according to the WHO Global Oral Health Status Report (2022), oral diseases impact nearly 3.5 billion people globally, with middle-income nations accounting for three out of four cases. An estimated 514 million children worldwide suffer from primary tooth caries. Parents are increasingly realizing that their children require preventive treatments such as space maintainers and interceptive orthodontics that prevent further deviation from the ideal position of teeth at a later stage. Improvements in pediatric orthodontic techniques and materials now make treatment with children more comfortable and advanced.
Our in-depth analysis of the global orthodontics market includes the following segments:
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Product |
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Age Group |
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End user |
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Customize this ReportOrthodontics Industry - Regional Synopsis
North America Market Statistics
North America in orthodontics market is set to capture over 41.3% revenue share by 2037. The major market participants' adoption of important initiatives, such as alliances and acquisitions, is anticipated to improve their portfolio of dental implants in the region. Furthermore, the population's rising rates of dental decay cases and the number of new products being introduced, along with other calculated actions by the major players, are driving up demand.
The rising disposable income, growing aesthetic consciousness, and the availability of cutting-edge infrastructure and technology such as digital radiography and CAD/CAM software solutions, are propelling the U.S. orthodontics market profitable growth. The U.S. Bureau of Economics reported in April 2020 that personal income and disposable personal income (DPI) both rose by USD 1.97 trillion (10.5%) and USD 2.13 trillion, respectively. In April 2022, personal income and disposable personal income (DPI) both grew by USD 89.3 billion (0.4%) and USD 48.3 billion, respectively, according to data released by the Bureau of Economic Analysis.
The Orthodontics market in Canada is witnessing significant growth due to supportive legislation and regulatory framework in the country. For instance, in November 2023, the Canadian Dental Care Plan (CDCP), which was introduced by the federal government in the 2023 budget, intends to increase dental coverage for about 9 million Canadians without insurance whose family income is less than USD 62,169.7. Health Canada administered the CDCP with assistance from a third-party benefits administrator. By lowering financial barriers, this USD 8.9 billion commitment over five years and USD 3.0 billion in continuous permanent funding are intended to increase access to oral health care services.
Asia Pacific Market Analysis
The orthodontics market in Asia Pacific is gaining traction and is expected to witness lucrative growth during the forecast timeline i.e. 2025-2037. Recent market trends indicate a growing desire to use ongoing technological advancements to customize demand for products as per consumer preference. To address the gaps in orthodontic treatment and inform people about the available treatment options for malocclusion, public and private health reforms, and organizations are collaborating in the region, hence spurring the market growth.
The orthodontics market in India is expanding as a result of the introduction of cutting-edge technologies that improve patient compliance and treatment effectiveness while requiring less wear time. For example, OrthoFX introduced NiTime Aligners in India in September 2024, a ground-breaking orthodontic solution that only needs to be worn for 9–12 hours every day as opposed to the usual 22 hours with traditional clear aligners. The aligners, which are powered by AirShell technology and a proprietary HyperElastic polymer, provide precise forces for efficient tooth movement, increasing patient compliance and treatment predictability.
The Orthodontics market in China is gaining noteworthy traction owing to the investments and strategic alliances. For instance, in March 2021, The Shanghai Xinzhuang Industrial Park (SHXIP) and the Straumann Group inked an investment deal for the establishment of the campus in China. It was financed by an investment of up to USD 170 million by 2029 and offered a range of educational programs in addition to products from the group's orthodontics and implant portfolio for China. It will also meet the rapidly increasing needs of Chinese patients and dentists seeking dental solutions.
Companies Dominating the Orthodontics Landscape
- 3M Company
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- T.P. Orthodontics, Inc.
- Rocky Mountain Orthodontics, Inc.
- Henry Schein, Inc.
- G&H Orthodontics, Inc.
- Envista Holdings Corporation
- Dentsply Sirona Inc.
- Dentaurum GmbH & Co. KG
- American Orthodontics
- Align Technology, Inc.
The prominent players are dominating the orthodontics market with comprehensive product portfolios that include traditional braces, clear aligners, and advanced digital tools, while smaller firms often focus on niche technologies or specialized services. For instance, in May 2022, The Straumann Group purchased PlusDental in order to strengthen its position in the consumer orthodontics market and offer prospective patients clear aligner treatments. This competitive environment continues to drive improvements in materials and treatment methods as consumers demand more effective and aesthetically pleasing options.
Here's the list of some key players:
In the News
- In January 2024, Henry Schein, Inc. introduced the Carriere Motion Pro bite corrector1 to treat Class II and Class III anteroposterior dimension occlusion, cutting down on the amount of time needed for orthodontic treatments.
- In September 2023, Align Technology launched the iTERO Exocad connector to give doctors cutting-edge visualization in the area of digital orthodontics, which includes the treatment of clean aligners.
Author Credits: Radhika Pawar
- Report ID: 7113
- Published Date: Feb 06, 2025
- Report Format: PDF, PPT
