Organic Tea Market Trends

Growth Drivers

• Numerous Health Benefits Associated with Organic Tea to Boost the Growth of the Market - Organic tea is consumed widely owing to the numerous health benefits possessed by it. This type of tea is toxin free, which means the harmful substances used in the processing of the tea wouldn’t end up in the bodies of the user. Moreover, it is also suitable for people suffering from heart diseases and high cholesterol. Organic tea has antioxidant properties which increases the immunity and detoxifies the body and also promotes weight loss. It is also known to promote digestive health as it helps to improve the healthy gut bacteria. Additionally, it contains theanine which promotes relaxation without drowsiness. Such favorable properties of organic tea are therefore anticipated to drive the growth of the global organic tea market in the coming years. 

Challenges

• High Price of the Product to Hamper Market Growth - The price of organic tea is very high as the farming process for it is time consuming and requires greater efforts of the farmers for cultivating organic tea. Moreover, the complicated and costly equipment required for farming of organic tea also raises the price of the product. Such factors are anticipated to hinder the market growth in the coming years.