Organic Meat Market Trends

Increasing concerns about meat quality and rising health consciousness as well as presence of perceived nutritional values in organic meat products are some of the significant factors boosting the market growth. The organic meat market is anticipated to record a significant CAGR over the forecast period, i.e., 2020-2028. The market is segmented by distribution channel into supermarket, retail stores, speciality stores and organic stores. Among these segments, the segment for supermarket is anticipated to hold the leading share in the market on account of high efficiency in managing supply chain and distribution of products in supermarkets and hypermarkets. 

Growth Drivers

Increasing Concerns Towards Degrading Quality of Synthetic Products to Boost the Market Growth

There has been a growing concern over food authenticity and detection of adulteration in various food segments on account of fraudulent substitution and mislabelling of meat products. This has resulted an extensive growth in the requirement for numerous organic products which has led to a rise in demand for organic meat. Moreover, the large-scale use of antibiotics, synthetic fertilizers and pesticides, and chemical additives during the manufacturing of processed meat have adverse effect on human health. According to the U.S. Department of Agriculture (USDA), strains of pathogens on raw beef trim are an emerging threat to foodborne illness diseases and human health. Additionally, the growth regulators given to animals contains carcinogenic substances which can increase the risk of cancer and liver damage in human body. This is anticipated to significantly expand the market.

Presence of Several Health Beneficial Properties to Drive the Market Growth

Studies have shown that organic meat contains up to 50 percent more omega-3 fatty acids and lower concentrations of saturated fats when compared to conventionally produced meat. Owing to presence of amino acids and nutritional values, consumption of organic meat boosts the immune system, decreased the risk of heart disease and improves eye health. This factor is fuelling the growth of organic meat market. Further, on account of increasing number of health conscious people, the market for organic meat and other organic foods is expanding rapidly with an array of innovative product options. On the back of these factors, the global organic meat market is predicted to grow significantly over the forecast period.

Restraints

Lack of Awareness Towards Genuine Products to Hamper the Market Growth

Despite the health benefits of organic meat, there is lack of information associated with organic labelling and authenticity in production of organic meat as per the recommended organic methods. Further, the trendy concept of veganism is shifting many consumers towards vegan diet which may negatively affect the market growth. This is estimated to hinder the growth of organic meat market in the future.