North America Market Analysis
North America oral cancer treatment market is anticipated to dominate revenue share of around 51% by the end of 2037. The region is witnessing significant growth due to its well-established healthcare infrastructure. This has further brought advancements in treatment modalities through innovative solutions. The evaluating medical industry of this region is now focusing on providing remote testing facilities to ensure early testing. For instance, in August 2022, Viome launched an FDA-approved at-home oral and throat cancer testing platform, CancerDetect. This saliva-based diagnostic platform is equipped with AI and Mrna technology to deliver 95% specificity and 90% sensitivity rates.
The U.S. is estimated to hold a large value in the oral cancer treatment market by the end of 2037 due to the increasing incidences of oral cancer. The country has noticed the deteriorating survival rate of patients due to late diagnosis. According to a study conducted by NLM in June 2022, around 70% of oral cancer cases are diagnosed at later stages in this country. This further reduced the 5-year survival rate from 83.7% tested in earlier stages to 38.5% when the cancer had metastasized. Such surveys show the importance of adopting advanced testing to improve patient outcomes.
Canada is presenting a great scope of development in the oral cancer treatment market due to growing awareness of oral cancer risks. The country has now put its focus on precise medicine to offer better and more personalized treatment options for patients. The improved patient outcomes have further propelled the need for innovating effective methods of screening and rehabilitation. The domestic healthcare landscape is now adopting advanced technologies such as fluorescence and endoscopic imaging, minimally invasive surgeries, and proton therapy.
APAC Market Statistics
The Asia Pacific oral cancer treatment market is gaining traction due to rapid changes in lifestyle in developing countries. The incidence rate of oral malignancies has increased due to excessive consumption of alcohol, cigarettes, and other tobacco products. This is further contributing to heightening the demand for effective treatments and therapies. Well-developed countries such as Japan, Australia, and South Korea have built healthcare systems to support the inflating rate of prevalence. Both the private and public authorities are now focusing on building specialized fields of expertise to enable access to treatment for urban regions. This is encouraging more companies to invest in this sector.
India is experiencing a major increase in oral cancer incidences, particularly in the youth generation. According to a report published by WHO, in May 2024, around 3600 people die each day due to tobacco consumption in this country. The report further states, that tobacco usage among children aged between 13-15 accounted to be 8.4% in 2019. As a result, the fatalities and casualties of oral carcinomas are setting new records every year. The government of India has stepped in to control consumption and introduce treatments to save future generations. This is further increasing demand in the oral cancer treatment market.
China is also developing its healthcare infrastructure and investing heavily to bring development in the domestic oral cancer treatment market. Authorities are running awareness campaigns to promote early detection to improve survival rates. The programs are further extended to target tobacco and alcohol consumption to reduce incidence rates of oral cancer. The country is adopting biologics, immunotherapies, and personalized medicines, expanding the industry. Leading pharmaceutical companies are solidifying their presence to capture such a consumer base.
Author Credits: Radhika Pawar
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