Online Microtransaction Market size was over USD 70.11 billion in 2023 and is anticipated to reach USD 355.44 billion by 2036, growing at around 13.3% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of online microtransaction is estimated at USD 77.57 billion. The growth of the market can be attributed to the growing trend of online gaming amongst youngsters. Online microtransactions include the various in-game purchases, such as paid-features, game coins, premium levels and choices, and others. Although, the games are available for free, or so call “play-to-win” or “freemium” business model, the revenue of such games are dependent on the in-app purchases, also known as microtransactions. The growing enthusiasm for digital gaming globally is primarily anticipated to boost the market growth. Microtransactions are important to unlock premium functions and levels, especially under the play-to-win strategy, which is projected to fuel the growth of the market. Furthermore, the COVID-19 pandemic has surged the demand for online games amongst the population, which is further estimated to propel the market growth.
Moreover, increasing penetration of internet and adoption of cellular phones, are further anticipated to boost the growth of the market. According to the data by the World Bank, in 2019, 56.727% of the total global population has access to internet.
Author Credits: Abhishek Verma
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