On the basis of geographical analysis, the global online microtransaction market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in Asia Pacific industry is expected to dominate majority revenue share by 2036, led by rising demand for games, amongst the younger population, in countries, such as, Japan, South Korea, India, and Indonesia. For instance, according to a report by the World Bank, in India, 361,017,585 individuals were aged under 14 years in 2020. Moreover, increasing penetration of mobile and gaming consoles in the regional markets, is further expected to boost the market growth. The market in the North America region is anticipated to gain the largest market share throughout the forecast period owing to the increasing tech-savvy population in the region.
Author Credits: Abhishek Verma
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