Online Microtransaction Market Analysis

  • Report ID: 3738
  • Published Date: Aug 26, 2024
  • Report Format: PDF, PPT

Online Microtransaction Market Analysis

The market is segmented by type into in-game currencies, in-game items, expiration, random purchases, and others, out of which, the in-game items segment is anticipated to hold the notable share in the global online microtransaction market over the forecast period. This can be attributed to the rising passion and keenness regarding the games amongst the players, which makes them want to purchase such items. Moreover, game developers make such items advantageous to the progress of the game, therefore, encouraging the segment growth. 

Our in-depth analysis of the global market includes the following segments:

           By Type

  • In-game Currencies
  • In-game Items
  • Expiration
  • Random Purchases
  • Others

             By Device Type

  • PC
  • Gaming Console
  • Mobile Phones
  • Others
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Browse Key Market Insights with Data Illustration:


Author Credits:  Abhishek Verma


  • Report ID: 3738
  • Published Date: Aug 26, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In the year 2024, the industry size of online microtransaction is estimated at USD 77.57 billion.

Online Microtransaction Market size was over USD 70.11 billion in 2023 and is anticipated to reach USD 355.44 billion by 2036, growing at around 13.3% CAGR during the forecast period i.e., between 2024-2036. The growing penetration of internet services and growing trend of gaming will boost the market growth.

Asia Pacific industry is expected to dominate majority revenue share by 2036, led by rising demand for games, amongst the younger population, in countries, such as, Japan, South Korea, India, and Indonesia.

The major players in the market are Wargaming Group Limited, Riot Games, Inc., Nexon Co., Ltd, NCSoft Corporation, Electronic Arts Inc., Activision Blizzard, Inc, Valve Corporation, Smilegate Holdings, and others.
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