Online Microtransaction Market size was over USD 70.11 billion in 2023 and is anticipated to reach USD 355.44 billion by 2036, growing at around 13.3% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of online microtransaction is estimated at USD 77.57 billion. The growth of the market can be attributed to the growing trend of online gaming amongst youngsters. Online microtransactions include the various in-game purchases, such as paid-features, game coins, premium levels and choices, and others. Although, the games are available for free, or so call “play-to-win” or “freemium” business model, the revenue of such games are dependent on the in-app purchases, also known as microtransactions. The growing enthusiasm for digital gaming globally is primarily anticipated to boost the market growth. Microtransactions are important to unlock premium functions and levels, especially under the play-to-win strategy, which is projected to fuel the growth of the market. Furthermore, the COVID-19 pandemic has surged the demand for online games amongst the population, which is further estimated to propel the market growth.
Moreover, increasing penetration of internet and adoption of cellular phones, are further anticipated to boost the growth of the market. According to the data by the World Bank, in 2019, 56.727% of the total global population has access to internet.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024–2036 |
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CAGR |
13.3% |
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Base Year Market Size (2023) |
USD 70.11 billion |
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Forecast Year Market Size (2036) |
USD 355.44 billion |
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Regional Scope |
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The market is segmented by type into in-game currencies, in-game items, expiration, random purchases, and others, out of which, the in-game items segment is anticipated to hold the notable share in the global online microtransaction market over the forecast period. This can be attributed to the rising passion and keenness regarding the games amongst the players, which makes them want to purchase such items. Moreover, game developers make such items advantageous to the progress of the game, therefore, encouraging the segment growth.
Our in-depth analysis of the global market includes the following segments:
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By Type |
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By Device Type |
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On the basis of geographical analysis, the global online microtransaction market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in Asia Pacific industry is expected to dominate majority revenue share by 2036, led by rising demand for games, amongst the younger population, in countries, such as, Japan, South Korea, India, and Indonesia. For instance, according to a report by the World Bank, in India, 361,017,585 individuals were aged under 14 years in 2020. Moreover, increasing penetration of mobile and gaming consoles in the regional markets, is further expected to boost the market growth. The market in the North America region is anticipated to gain the largest market share throughout the forecast period owing to the increasing tech-savvy population in the region.
Author Credits: Abhishek Verma
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