Nutritional Supplements Market Outlook:
Nutritional Supplements Market size was over USD 473.4 billion in 2025 and is poised to exceed USD 888.64 billion by 2035, growing at over 6.5% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of nutritional supplements is estimated at USD 501.09 billion.
The growth of the global nutritional supplements market is attributed to the increasing awareness about maintaining a healthy lifestyle and the rising availability of various types of nutritional supplements in the form of tablets, liquids, or powders. Consumers are steadily becoming aware of their dietary plans and actions as most of them keep a check on their nutrient intake. It helps people receive adequate nutrients and enhance their overall health. According to a journal published by the Global Wellness Institute (GWI) in 2024, the awareness of physical & mental wellness increased powerfully during the pandemic and the sector reached around USD 181 billion in 2022.