Nutritional Supplements Market Share

APAC Market Statistics

Asia Pacific nutritional supplements market is expected to dominate revenue share of around 35.8% by the end of 2036 owing to rising number of nutrient deficient population in this region. As per December 2023 statistics by Food and Agricultural Organization of the United Nations, Asia Pacific contains around 370.7 million undernourished people embodying almost half of the world’s total. People are becoming more conscious about their health nowadays therefore they are choosing nutritional supplements for improving their overall health.

High demand for nutritional food in China is expected to boost market growth in this country. According to the data issued in August 2023 by China Briefing, the trading of healthy food in mainland China has augmented by 8.2% in 2021, leading to high demand for nutritional supplements.

The popularity of dietary supplements and dietary fibers in India is huge, leading to high market expansion. As per the report published in 2023 by the Ministry of Food Processing Industries in India, the dietary supplement industry in India was valued at USD 3924.4 million in 2020. People have started to trust in the benefits of nutritional supplements and are consciously investing in it.

Latin America Market Analysis

Latin America nutritional supplements market is likely to exhibit CAGR of around 8.1% till 2036 owing to presence of large number of nutrient deficient people in the region, growing demand for nutrition-rich food and availability of various types of nutritional supplements.  For improved immunity, the intake of potential minerals and micronutrients such as zinc, selenium, folate, vitamin C, vitamin D, and vitamin A has significantly risen hence creating a positive outlook for the nutritional supplements industry in this region.

Rising online sales and digital involvement in Brazil have propelled the nutritional supplements market. E-commerce sites that offer a large selection of goods at low prices together with the ease of home delivery are quickly becoming as important channels for product distribution. The digital transformation has deeply influenced the nutritional supplements market in this country.