Nutritional Supplements Market Analysis

Form (Powder, Tablets, Capsules, Liquid, Soft Gels)

Powder segment is expected to account for nutritional supplements market share of around 37.6% by 2036 owing to high consumption of nutritional supplements in powered form. The powder supplements are convenient, take very little time to blend, and are easily available in the market and online stores. A data published in April 2019 by the Springer Open Journal stated that the sales of whey protein powders may reach 9 billion by 2021. This commendable number shows that people are more conscious about their health, especially after the pandemic.

Product (Sports Nutrition, Dietary Supplements, Fat Burner, Functional Food)

In nutritional supplements market, functional food segment is predicted to account for revenue share of around 56.7% by 2036 owing to rising demand for nutrient dense food and increasing investments in launching novel products. For instance, The Coca-Cola Company announced the introduction of two unique variants, Look and Gutsy to its Vitaminwater brand. Look is a combination of blueberry and hibiscus, while Gutsy contains watermelon and peach, both offering different health benefits. The segment’s expansion has also been greatly aided by the rise in health consciousness. People are preferring food and beverages that are high in functional nutrients such as minerals, vitamins, fibers, and omega-3.

Age Group (Kids, Adults, Geriatrics)

By the end of 2036, adult segment is anticipated to dominate nutritional supplements market share of around 58.4%. The rising consciousness in adults, especially in developing countries, on the way they look and their intensity to lead a healthy life will help the segment gain traction by 2036. People in their mid-20s or 30s are highly conscious of eating a balanced diet and are more invested in the internet and social media where they continuously consume healthy lifestyle content that promotes the benefits of having nutritional food, including supplements.

Our in-depth analysis of the nutritional supplements market includes the following segments: