Nutritional Supplements Market size was over USD 356.3 billion in 2023 and is expected to exceed USD 580.4 billion by the end of 2036, witnessing over 6.7% CAGR during the forecast period i.e., between 2024-2036. In 2024, the industry size of nutritional supplements is assessed at USD 405.8 Billion.
The growth of the global nutritional supplements market is attributed to the increasing awareness about maintaining a healthy lifestyle and the rising availability of various types of nutritional supplements in the form of tablets, liquids, or powders. Consumers are steadily becoming aware of their dietary plans and actions as most of them keep a check on their nutrient intake. It helps people receive adequate nutrients and enhance their overall health. According to a journal published by the Global Wellness Institute (GWI) in 2024, the awareness of physical & mental wellness increased powerfully during the pandemic and the sector reached around USD 181 billion in 2022.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
6.7% |
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Base Year Market Size (2023) |
USD 356.3 billion |
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Forecast Year Market Size (2036) |
USD 580.4 billion |
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Regional Scope |
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Form (Powder, Tablets, Capsules, Liquid, Soft Gels)
Powder segment is expected to account for nutritional supplements market share of around 37.6% by 2036 owing to high consumption of nutritional supplements in powered form. The powder supplements are convenient, take very little time to blend, and are easily available in the market and online stores. A data published in April 2019 by the Springer Open Journal stated that the sales of whey protein powders may reach 9 billion by 2021. This commendable number shows that people are more conscious about their health, especially after the pandemic.
Product (Sports Nutrition, Dietary Supplements, Fat Burner, Functional Food)
In nutritional supplements market, functional food segment is predicted to account for revenue share of around 56.7% by 2036 owing to rising demand for nutrient dense food and increasing investments in launching novel products. For instance, The Coca-Cola Company announced the introduction of two unique variants, Look and Gutsy to its Vitaminwater brand. Look is a combination of blueberry and hibiscus, while Gutsy contains watermelon and peach, both offering different health benefits. The segment’s expansion has also been greatly aided by the rise in health consciousness. People are preferring food and beverages that are high in functional nutrients such as minerals, vitamins, fibers, and omega-3.
Age Group (Kids, Adults, Geriatrics)
By the end of 2036, adult segment is anticipated to dominate nutritional supplements market share of around 58.4%. The rising consciousness in adults, especially in developing countries, on the way they look and their intensity to lead a healthy life will help the segment gain traction by 2036. People in their mid-20s or 30s are highly conscious of eating a balanced diet and are more invested in the internet and social media where they continuously consume healthy lifestyle content that promotes the benefits of having nutritional food, including supplements.
Our in-depth analysis of the nutritional supplements market includes the following segments:
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Form |
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Product |
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Age Group |
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Distribution Channel |
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APAC Market Statistics
Asia Pacific nutritional supplements market is expected to dominate revenue share of around 35.8% by the end of 2036 owing to rising number of nutrient deficient population in this region. As per December 2023 statistics by Food and Agricultural Organization of the United Nations, Asia Pacific contains around 370.7 million undernourished people embodying almost half of the world’s total. People are becoming more conscious about their health nowadays therefore they are choosing nutritional supplements for improving their overall health.
High demand for nutritional food in China is expected to boost market growth in this country. According to the data issued in August 2023 by China Briefing, the trading of healthy food in mainland China has augmented by 8.2% in 2021, leading to high demand for nutritional supplements.
The popularity of dietary supplements and dietary fibers in India is huge, leading to high market expansion. As per the report published in 2023 by the Ministry of Food Processing Industries in India, the dietary supplement industry in India was valued at USD 3924.4 million in 2020. People have started to trust in the benefits of nutritional supplements and are consciously investing in it.
Latin America Market Analysis
Latin America nutritional supplements market is likely to exhibit CAGR of around 8.1% till 2036 owing to presence of large number of nutrient deficient people in the region, growing demand for nutrition-rich food and availability of various types of nutritional supplements. For improved immunity, the intake of potential minerals and micronutrients such as zinc, selenium, folate, vitamin C, vitamin D, and vitamin A has significantly risen hence creating a positive outlook for the nutritional supplements industry in this region.
Rising online sales and digital involvement in Brazil have propelled the nutritional supplements market. E-commerce sites that offer a large selection of goods at low prices together with the ease of home delivery are quickly becoming as important channels for product distribution. The digital transformation has deeply influenced the nutritional supplements market in this country.
To maintain their market position, the major players in the nutritional supplement sector are introducing several strategic initiatives. Furthermore, many strategic efforts support market players in fortifying their position within the business. They concentrate on product innovation, using consumer trends and scientific developments to create novel formulations that target certain health issues. Some prominent key players in the paints and coatings market are:
Author Credits: Parul Atri
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