Night Vision System Market Trends

Growth Drivers

• Rise in Adoption of Luxury Vehicles- BMW recorded sales of more than 33 million units in 2021, making it the most popular luxury automobile brand in United States.
  
  The night vision technology is installed in such luxurious car. This technology in their vehicles provides an infrared night vision image of the region lit beyond a vehicle's headlamps. This will make it easier for the driver to spot people or large animals and prevent accidents. Hence owing to this the night vision system (NVS) market is estimated to grow further.

• Growing Awareness Regarding Road Safety - To end fatalities and serious injuries on European roads, the EU has chosen the Vision Zero and Safe System approach. This method reframes the discussion of road safety policy by emphasising the averting of fatalities and severe injuries.
• Increase in R&D for Development of New Product- The new Opel Grandland (CAR), which was introduced in January 2022, features cutting-edge technologies and support systems that improve comfort, ease of use, and most importantly, safety while driving.
• Increasing Demand for Digitalization in Automobiles- Audi equipped the e-Tron GT Quattro's LED headlights with dynamic turn signals as standard equipment in March 2022.
• Integration of AI and Cloud-Based Technologies- In order to take full-color images even in total darkness, scientists at the University of California, Irvine created a camera system in April 2022 that combines artificial intelligence (AI) and an infrared camera.

Challenges

• High Cost of Night Vision System
• Not Suitable in Too Much Darkness
• The Road Needs to be Clear from Fog or Obstacles

Implementation of advanced technologies which includes ultrasonic sensors, radar sensors, infrared sensors, and more is expected to fuel the price for night vision system. Hence this could be the biggest factor expected to restrain the growth of the night vision system (NVS) market.