Neuromarketing Solutions Market Trends

  • Report ID: 4544
  • Published Date: Dec 20, 2024
  • Report Format: PDF, PPT
  1. An Outline of the Neuromarketing Solutions Market
    1. Market Definition
    2. Market Segmentation
  2. Assumptions & Abbreviations
  3. Research Methodology & Approach
    1. Research Process
    2. Primary Research
    3. Secondary Research
    4. Market Size Estimation
  4. Summary of the Report for Key Decision Maker
  5. Forces of the Market Constituents
    1.  Factors/Drivers Impacting the Growth of the Market
    2. Market Trends for Better Business Practices
  6. Key Market Opportunities for the Business Growth
  7. Major Roadblocks for the Market Growth
  8. Government Regulations
  9. Technology Transition and Adoption Analysis
  10. Industry Risk Analysis
  11.  Industry Value Chain Analysis
  12.  Impact of COVID-19 on Global Neuromarketing Solutions Market
  13. Regional Demand Analysis
  14. Competitive Positioning: Strategies to differentiate a company from its competitors
  15.  Competitive Model: A Detailed Inside View for Investors
    1. Market Share Analysis, 2022
    2. Competitive Benchmarking
    3. Business Profiles of Key Enterprises
      1. Buyology Inc.
      2. Immersion Neuroscience Inc.
      3. Merchant Mechanics, Inc.
      4. Compumedics Limited
      5. Uniphore Technologies Inc.
      6. The Nielsen Company (US), LLC
      7. Neural Sense (Pty) Ltd
      8. NVISO SA
      9. Validators
      10. Cadwell Industries, Inc.
      11. SR Labs srl
      12. Tobii AB
  16. Global Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment, 2023 to 2036
    1. Market Overview
    2. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
    3. Year-on-Year (Y-o-Y) Growth Trend Analysis
      1. Global Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Technology, 2023-2036
        1. Functional Magnetic Resonance Imaging (FMRI), 2023-2036F (USD Million)
        2. Electroencephalography (EEG), 2023-2036F (USD Million)
        3. Biometrics, 2023-2036F (USD Million)
        4. Facial Coding, 2023-2036F (USD Million)
        5. Eye Tracking, 2023-2036F (USD Million)
      2. Global Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by End-user, 2023-2036
        1. Banking, Financial Services, and Insurance (BFSI), 2023-2036F (USD Million)
        2. Retail/Consumer Brands, 2023-2036F (USD Million)
        3. Market Research, 2023-2036F (USD Million)
        4. Scientific Institutions, 2023-2036F (USD Million)
        5. Others, 2023-2036F (USD Million)
      3. Global Neuromarketing Solutions Market Demand Outlook & Projections, Market Performance by Geography, 2023 to 2036
        1. Market Overview
        2. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
        3. Year-on-Year (Y-o-Y) Growth Comparative Analysis
          1. North America
          2. Europe
          3. Asia Pacific
          4. Latin America
          5. Middle East & Africa
  17.  Cross Analysis of Technology w.r.t. End-user (USD Million), 2022
  18. North America Neuromarketing Solutions Market Outlook & Projections, 2023 to 2036: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Country Overview
    3. Regulatory and Standards Landscape
    4. Key Companies in North America
    5. Recent Developments
    6. Distributor Outlook
    7. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
    8. Year-on-Year (Y-o-Y) Growth Trend Analysis
      1. North America Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Technology, 2023-2036
        1. Functional Magnetic Resonance Imaging (FMRI), 2023-2036F (USD Million)
        2. Electroencephalography (EEG), 2023-2036F (USD Million)
        3. Biometrics, 2023-2036F (USD Million)
        4. Facial Coding, 2023-2036F (USD Million)
        5. Eye Tracking, 2023-2036F (USD Million)
      2. North America Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by End-user, 2023-2036
        1. Banking, Financial Services, and Insurance (BFSI), 2023-2036F (USD Million)
        2. Retail/Consumer Brands, 2023-2036F (USD Million)
        3. Market Research, 2023-2036F (USD Million)
        4. Scientific Institutions, 2023-2036F (USD Million)
        5. Others, 2023-2036F (USD Million)
      3. North America Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Country, 2023-2036
        1. United States, 2023-2036F (USD Million)
        2. Canada, 2023-2036F (USD Million)
  19. Europe Neuromarketing Solutions Market Demand Outlook & Projections, 2023 to 2036: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Country Overview
    3. Regulatory and Standards Landscape
    4. Key Companies in Europe
    5. Recent Developments
    6. Distributor Outlook
    7. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
    8. Year-on-Year (Y-o-Y) Growth Trend Analysis
      1. Europe Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Technology, 2023-2036
      2. Europe Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by End-user, 2023-2036
      3. Europe Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Country, 2023-2036
        1. United Kingdom, 2023-2036F (USD Million)
        2. Germany, 2023-2036F (USD Million)
        3. France, 2023-2036F (USD Million)
        4. Italy, 2023-2036F (USD Million)
        5. Spain, 2023-2036F (USD Million)
        6. Russia, 2023-2036F (USD Million)
        7. Netherlands, 2023-2036F (USD Million)
        8. Rest of Europe, 2023-2036F (USD Million)
  20. Asia Pacific Neuromarketing Solutions Demand Outlook & Projections, 2023 to 2036: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Country Overview
    3. Regulatory and Standards Landscape
    4. Key Companies in Asia Pacific
    5. Recent Developments
    6. Distributor Outlook
    7. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
    8. Year-on-Year (Y-o-Y) Growth Trend Analysis
      1. Asia Pacific Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Technology, 2023-2036
      2. Asia Pacific Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by End-user, 2023-2036
      3. Asia Pacific Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Country, 2023-2036
        1.   China, 2023-2036F (USD Million)
        2. India, 2023-2036F (USD Million)
        3. Japan, 2023-2036F (USD Million)
        4. South Korea, 2023-2036F (USD Million)
        5. Singapore, 2023-2036F (USD Million)
        6. Australia, 2023-2036F (USD Million)
        7. Rest of Asia Pacific, 2023-2036F (USD Million)
  21. Latin America Neuromarketing Solutions Market Demand Outlook & Projections, 2023 to 2036: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Country Overview
    3. Regulatory and Standards Landscape
    4. Key Companies in Latin America
    5. Recent Developments
    6. Distributor Outlook
    7. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
    8. Year-on-Year (Y-o-Y) Growth Trend Analysis
      1. Latin America Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Technology, 2023-2036
      2. Latin America Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by End-user, 2023-2036
      3. Latin America Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Country, 2023-2036
        1. Brazil, 2023-2036F (USD Million)
        2. Mexico, 2023-2036F (USD Million)
        3. Argentina, 2023-2036F (USD Million)
        4. Rest of Latin America, 2023-2036F (USD Million)
  22. Middle East & Africa Neuromarketing Solutions Market Demand Outlook & Projections, 2023 to 2036: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Country Overview
    3. Regulatory and Standards Landscape
    4. Key Companies in Middle East & Africa
    5. Recent Developments
    6. Distributor Outlook
    7. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
    8. Year-on-Year (Y-o-Y) Growth Trend Analysis
      1. Middle East & Africa Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Technology, 2023-2036
      2. Middle East & Africa Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by End-user, 2023-2036
      3. Middle East and Africa Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Country
        1.  Israel, 2023-2036F (USD Million)
        2. GCC, 2023-2036F (USD Million)
        3. South Africa, 2023-2036F (USD Million)
        4. Rest of Middle East & Africa, 2023-2036F (USD Million)

 

Neuromarketing Solutions Market Trends

Growth Drivers

  • Rising Adoption of Novel Marketing Activities Across Retail & Consumer Brands – The global neuromarketing solutions market is growing owing to the increasing use of neuroscience marketing, followed by the rising demand for digital marketing. By the use of functional magnetic resonance imaging and electroencephalogram tools, businesses can scan the brain of people. The collected information helps to assess the physiological and neural signals of a particular advertisement, packaging, and design that has been promoted by the organization. Marketers show customers advertisements, packaging or product designs while tracking customer reactions and brain activity. Companies can determine what steps to take next after receiving responses and measuring the changes. Therefore, such a factor is predicted to boost the market’s growth over the forecast period. For instance, more than 65 percent of the marketers across the globe surged their brand awareness using one or more digital marketing channels.
  • Increasing Need to Analyze Consumers’ Buying Behavior Across Industries Using Neuromarketing Technology – Every company works diligently to meet customer demands in order to generate maximum revenue and great profits. Consumer needs and demands are changing rapidly. There are many factors that influence customer buying behavior, including: Social, Cultural, Demographic, and Situational Factors. Large companies such as PepsiCo, eBay, and Daimler have implemented neuromarketing technologies to conduct market research, conduct focus groups, and design marketing campaigns increase. Moreover, even, though there are limited employment opportunities, on average 361,700 openings for customer service representatives are projected every year between 2020 -2030.
  • Increasing Research on Viewability Rate – It has been observed that emotional expressions lead to a 29% higher viewability rate on digital screens and slightly greater consumer impact. It is predicted that this boom would continue over the forecast period.
  • High Growth in Neuroscience Industry – The huge growth in neuroscience is expected in the forecast year, providing opportunities for expansion of the neuromarketing market. In anticipation of growth prospects, companies are also making various efforts to highlight their strong presence in the market. For instance, wearable technology provider Shimmer introduced the NeuroLynQ@Home psychophysiological remote monitoring system to provide better opportunities for end-users.
  • Rise in Demand for Neuroscience Technological Products – Industry players consistently invest in R&D activities to provide clients with affordable and efficient neuromarketing solutions and achieve higher conversion rates through superior marketing and promotional strategies. Moreover, the companies are investing in new technological products for understanding the purchasing power of the customers. Besides this, the growing trade of devices that are used for neuroscience studies is also anticipated to boost the growth of the market in the upcoming years. As per the data estimated, the imported value of Magnetic Resonance Imaging (MRI) in 2021 across the world was 5,426,156.

Challenges

  • High costs associated with neuromarketing - The high cost of neuromarketing is expected to limit the growth of the global neuromarketing solutions market throughout the forecast period.  Scanners such as FMRI and MEG devices require significant initial investment and their ongoing operating costs is also very high. These systems are so bulky that they take up a lot of space and restrict mobility in the workplace, thereby raising infrastructural costs as well. The high cost, mobility, and scalability of large-scale neuromarketing technologies such as FMRI and MEG scanners are significant barriers to its widespread adoption. As a result, high costs and mobility issues are expected to limit the demand for neuromarketing solutions during the forecast period.
  • Regulatory challenges related to neuromarketing
  • Lack of Awareness of Technology

Neuromarketing Solutions Market: Key Insights

Base Year

2024

Forecast Year

2025-2037

CAGR

9.6%

Base Year Market Size (2024)

USD 2.12 billion

Forecast Year Market Size (2037)

USD 6.98 billion

Regional Scope

  • North America (U.S., and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, South Korea, Malaysia, Australia, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

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Browse Key Market Insights with Data Illustration:


Author Credits:  Abhishek Verma


  • Report ID: 4544
  • Published Date: Dec 20, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of neuromarketeting solutions is evaluated at USD 2.46 billion.

The neuromarketeting solutions market size was over USD 2.12 billion in 2024 and is poised to exceed USD 6.98 billion by 2037, growing at over 9.6% CAGR during the forecast period i.e., between 2025-2037. Rising adoption of novel marketing activities across retail & consumer brands, and the increasing demand for neuromarketing technology to analyze consumers’ buying behavior across industries will boost the market growth.

North America industry is set to account for largest revenue share of 33% by 2037, owing to increasing number of US-based marketers and heavy investment in digital marketing by consumer industry.

The major players in the market are Buyology, Inc., Immersion Neuroscience Inc., Merchant Mechanics, Inc., Compumedics Limited, Uniphore Technologies Inc., The Nielsen Company (US), LLC, Neural Sense (Pty) Ltd, NVISO SA, Validators, Cadwell Industries, Inc., SR Labs srl, Tobii AB
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