Neuromarketing Solutions Market Analysis

  • Report ID: 4544
  • Published Date: Dec 20, 2024
  • Report Format: PDF, PPT
  1. An Outline of the Neuromarketing Solutions Market
    1. Market Definition
    2. Market Segmentation
  2. Assumptions & Abbreviations
  3. Research Methodology & Approach
    1. Research Process
    2. Primary Research
    3. Secondary Research
    4. Market Size Estimation
  4. Summary of the Report for Key Decision Maker
  5. Forces of the Market Constituents
    1.  Factors/Drivers Impacting the Growth of the Market
    2. Market Trends for Better Business Practices
  6. Key Market Opportunities for the Business Growth
  7. Major Roadblocks for the Market Growth
  8. Government Regulations
  9. Technology Transition and Adoption Analysis
  10. Industry Risk Analysis
  11.  Industry Value Chain Analysis
  12.  Impact of COVID-19 on Global Neuromarketing Solutions Market
  13. Regional Demand Analysis
  14. Competitive Positioning: Strategies to differentiate a company from its competitors
  15.  Competitive Model: A Detailed Inside View for Investors
    1. Market Share Analysis, 2022
    2. Competitive Benchmarking
    3. Business Profiles of Key Enterprises
      1. Buyology Inc.
      2. Immersion Neuroscience Inc.
      3. Merchant Mechanics, Inc.
      4. Compumedics Limited
      5. Uniphore Technologies Inc.
      6. The Nielsen Company (US), LLC
      7. Neural Sense (Pty) Ltd
      8. NVISO SA
      9. Validators
      10. Cadwell Industries, Inc.
      11. SR Labs srl
      12. Tobii AB
  16. Global Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment, 2023 to 2036
    1. Market Overview
    2. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
    3. Year-on-Year (Y-o-Y) Growth Trend Analysis
      1. Global Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Technology, 2023-2036
        1. Functional Magnetic Resonance Imaging (FMRI), 2023-2036F (USD Million)
        2. Electroencephalography (EEG), 2023-2036F (USD Million)
        3. Biometrics, 2023-2036F (USD Million)
        4. Facial Coding, 2023-2036F (USD Million)
        5. Eye Tracking, 2023-2036F (USD Million)
      2. Global Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by End-user, 2023-2036
        1. Banking, Financial Services, and Insurance (BFSI), 2023-2036F (USD Million)
        2. Retail/Consumer Brands, 2023-2036F (USD Million)
        3. Market Research, 2023-2036F (USD Million)
        4. Scientific Institutions, 2023-2036F (USD Million)
        5. Others, 2023-2036F (USD Million)
      3. Global Neuromarketing Solutions Market Demand Outlook & Projections, Market Performance by Geography, 2023 to 2036
        1. Market Overview
        2. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
        3. Year-on-Year (Y-o-Y) Growth Comparative Analysis
          1. North America
          2. Europe
          3. Asia Pacific
          4. Latin America
          5. Middle East & Africa
  17.  Cross Analysis of Technology w.r.t. End-user (USD Million), 2022
  18. North America Neuromarketing Solutions Market Outlook & Projections, 2023 to 2036: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Country Overview
    3. Regulatory and Standards Landscape
    4. Key Companies in North America
    5. Recent Developments
    6. Distributor Outlook
    7. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
    8. Year-on-Year (Y-o-Y) Growth Trend Analysis
      1. North America Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Technology, 2023-2036
        1. Functional Magnetic Resonance Imaging (FMRI), 2023-2036F (USD Million)
        2. Electroencephalography (EEG), 2023-2036F (USD Million)
        3. Biometrics, 2023-2036F (USD Million)
        4. Facial Coding, 2023-2036F (USD Million)
        5. Eye Tracking, 2023-2036F (USD Million)
      2. North America Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by End-user, 2023-2036
        1. Banking, Financial Services, and Insurance (BFSI), 2023-2036F (USD Million)
        2. Retail/Consumer Brands, 2023-2036F (USD Million)
        3. Market Research, 2023-2036F (USD Million)
        4. Scientific Institutions, 2023-2036F (USD Million)
        5. Others, 2023-2036F (USD Million)
      3. North America Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Country, 2023-2036
        1. United States, 2023-2036F (USD Million)
        2. Canada, 2023-2036F (USD Million)
  19. Europe Neuromarketing Solutions Market Demand Outlook & Projections, 2023 to 2036: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Country Overview
    3. Regulatory and Standards Landscape
    4. Key Companies in Europe
    5. Recent Developments
    6. Distributor Outlook
    7. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
    8. Year-on-Year (Y-o-Y) Growth Trend Analysis
      1. Europe Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Technology, 2023-2036
      2. Europe Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by End-user, 2023-2036
      3. Europe Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Country, 2023-2036
        1. United Kingdom, 2023-2036F (USD Million)
        2. Germany, 2023-2036F (USD Million)
        3. France, 2023-2036F (USD Million)
        4. Italy, 2023-2036F (USD Million)
        5. Spain, 2023-2036F (USD Million)
        6. Russia, 2023-2036F (USD Million)
        7. Netherlands, 2023-2036F (USD Million)
        8. Rest of Europe, 2023-2036F (USD Million)
  20. Asia Pacific Neuromarketing Solutions Demand Outlook & Projections, 2023 to 2036: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Country Overview
    3. Regulatory and Standards Landscape
    4. Key Companies in Asia Pacific
    5. Recent Developments
    6. Distributor Outlook
    7. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
    8. Year-on-Year (Y-o-Y) Growth Trend Analysis
      1. Asia Pacific Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Technology, 2023-2036
      2. Asia Pacific Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by End-user, 2023-2036
      3. Asia Pacific Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Country, 2023-2036
        1.   China, 2023-2036F (USD Million)
        2. India, 2023-2036F (USD Million)
        3. Japan, 2023-2036F (USD Million)
        4. South Korea, 2023-2036F (USD Million)
        5. Singapore, 2023-2036F (USD Million)
        6. Australia, 2023-2036F (USD Million)
        7. Rest of Asia Pacific, 2023-2036F (USD Million)
  21. Latin America Neuromarketing Solutions Market Demand Outlook & Projections, 2023 to 2036: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Country Overview
    3. Regulatory and Standards Landscape
    4. Key Companies in Latin America
    5. Recent Developments
    6. Distributor Outlook
    7. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
    8. Year-on-Year (Y-o-Y) Growth Trend Analysis
      1. Latin America Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Technology, 2023-2036
      2. Latin America Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by End-user, 2023-2036
      3. Latin America Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Country, 2023-2036
        1. Brazil, 2023-2036F (USD Million)
        2. Mexico, 2023-2036F (USD Million)
        3. Argentina, 2023-2036F (USD Million)
        4. Rest of Latin America, 2023-2036F (USD Million)
  22. Middle East & Africa Neuromarketing Solutions Market Demand Outlook & Projections, 2023 to 2036: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Country Overview
    3. Regulatory and Standards Landscape
    4. Key Companies in Middle East & Africa
    5. Recent Developments
    6. Distributor Outlook
    7. Market Revenue by Value (USD Million) and Compound Annual Growth Rate (CAGR)
    8. Year-on-Year (Y-o-Y) Growth Trend Analysis
      1. Middle East & Africa Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Technology, 2023-2036
      2. Middle East & Africa Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by End-user, 2023-2036
      3. Middle East and Africa Neuromarketing Solutions Market Outlook & Projections, Opportunity Assessment by Country
        1.  Israel, 2023-2036F (USD Million)
        2. GCC, 2023-2036F (USD Million)
        3. South Africa, 2023-2036F (USD Million)
        4. Rest of Middle East & Africa, 2023-2036F (USD Million)

 

Neuromarketing Solutions Market Analysis

Technology {Functional Magnetic Resonance Imaging (FMRI), Electroencephalography (EEG), Biometrics, Facial Coding, Eye Tracking}

The global neuromarketing solutions market is segmented and analyzed for demand and supply by technology into functional magnetic resonance imaging (FMRI), electroencephalography (EEG), biometrics, facial coding and, eye tracking. Out of this technology of neuromarketing solutions, the eye tracking segment is estimated to gain the largest market revenue in the year 2037. The segment has seen rapid growth in the fields of market research and advertising research, as well as opportunities to conduct online research. Subjects from all over the world can be tested in online research, eliminating the need for them to be physically present at the site. It has been observed that the eye-tracking technology has an accuracy rate of more than 90 percent. Moreover, eye-tracking systems are used in virtual reality and gaming, that is further expected to boost the growth of the segment in the market.

End-user {Banking, Financial Services, Insurance (BFSI), Retail/Consumer Brands, Market Research, Scientific Institutions}

The global neuromarketing solutions market is also segmented and analyzed for demand and supply by end-user into banking, financial services, & insurance (BFSI), retail/consumer brands, market research, scientific institutions, others. Amongst these segments, the retail/consumer brands segment is expected to garner a significant revenue in the year 2037. The factor applicable for the growth of retail/consumer brands segment is that the retail and consumer brands employ neuromarketing techniques to learn why consumers are attracted towards a particular color or particular brand. Electroencephalography, or EEG, is used to record consumers' brainwaves while they move around the surroundings, look at packages, or interact with point-of-sale displays. Therefore, it is projected to surge the segment’s growth in the market.

Our in-depth analysis of the global market includes the following segments:

       By Technology

  • Functional Magnetic Resonance Imaging (FMRI)
  • Electroencephalography (EEG)
  • Biometrics
  • Facial Coding
  • Eye Tracking

      By End User

  • Banking, Financial Services, & Insurance (BFSI)
  • Retail/Consumer Brands
  • Market Research
  • Scientific Institutions
  • Others
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Browse Key Market Insights with Data Illustration:


Author Credits:  Abhishek Verma


  • Report ID: 4544
  • Published Date: Dec 20, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of neuromarketeting solutions is evaluated at USD 2.46 billion.

The neuromarketeting solutions market size was over USD 2.12 billion in 2024 and is poised to exceed USD 6.98 billion by 2037, growing at over 9.6% CAGR during the forecast period i.e., between 2025-2037. Rising adoption of novel marketing activities across retail & consumer brands, and the increasing demand for neuromarketing technology to analyze consumers’ buying behavior across industries will boost the market growth.

North America industry is set to account for largest revenue share of 33% by 2037, owing to increasing number of US-based marketers and heavy investment in digital marketing by consumer industry.

The major players in the market are Buyology, Inc., Immersion Neuroscience Inc., Merchant Mechanics, Inc., Compumedics Limited, Uniphore Technologies Inc., The Nielsen Company (US), LLC, Neural Sense (Pty) Ltd, NVISO SA, Validators, Cadwell Industries, Inc., SR Labs srl, Tobii AB
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