Network Traffic Analytics Market Trends

Growth Drivers 

• Rising Demand for Real-Time Network Data Analytics- Every day, a vast amount of new content is added to the internet. This data contains company information as well as images and videos streaming on comparable websites like Instagram and YouTube.  The global popularity of social media platforms like Facebook, Instagram, Twitter, and Snapchat is driving up demand for real-time network data analytics. This sector is being driven by the widespread use of the Internet. 

• Increasing Use of Cutting-Edge Technology- Network bandwidth utilization and network performance have been controlled and optimized by several IT professionals and businesses using network traffic analytics tools. However, as more companies use IoT, AI, cloud computing, and more internet access, data traffic is surging. Enterprise infrastructure is also becoming digital as a result of the widespread use of these cutting-edge technologies, which in turn leads to a surge in cybercrimes and makes it feasible for hackers to steal important data. 

• The Arrival Of 5G Technologies- With the implementation of next generation wireless network 5G, it is projected that the bandwidth produced by the Internet of Things would increase dramatically. Users of mobile devices like smartphones will be able to explore online services considerably faster due to a projected increase in the speed at which data can be delivered, according to another forecast based on assumptions about the future. Additionally, it will substantially lower overall latency, allowing for uninterrupted streaming of video and other content. This is because the total latency will be reduced. 

Challenges 

• Issues Dealing with Large Amounts of Data – There is a requirement for petabytes or terabytes of storage while dealing with complex, and large amounts of data

• Impending Lack of Sufficient Understanding 

• Expensive Prices of Solutions for Network Traffic Analytics