Nail Care Market Trends

Growth Drivers

• Higher Prevalence of Ingrown Nails - It has been noticed that nearly 18 out of 100 individuals visit doctors on account of ingrown toenails. Ingrown nails tend to be serious sometimes causing swelling or inflamed skin, pain, and infection. It is a condition, in which the nails grow into the soft flesh. Hence, manicure becomes essential to remove such types of nails. In this procedure, the healthcare provider lifts the nail against the skin and inserts a splint beneath it to direct the growth of the nail in the desired manner.
• Rising Cases of Parasitic Diseases – For instance, as of 2020, about 12% of the population in the United States was projected to be living with parasitic diseases.
• Growing Net National Income Per Capita - Based on the statistics published by the World Bank, it was shown that the net national income reached USD 8,784 per capita in 2020.
• Increasing Sales of Nail Products – For instance, as of 2019, the sales of artificial nails and other nail products were estimated to witness a sales growth of about 15%.
• Significant Change in the Lifestyle due to COVID-19 - A significant change in lifestyle of people was noticed after the outbreak of COVID-19, for instance, about 70% (Germany), 80% (United Kingdom), and 75% (United States) of respondents admitted that they became more aware of hand care in 2020.

Challenges

• Possibility of Skin Allergies - Some chemicals used in nail care cause some side effects such as skin allergies and skin redness. Moreover, through the use of chemicals such as camphor and formaldehyde in nail polish, adhesives, removers, and nail gels, customers feel headaches, nausea, and dizziness. This is having an adverse influence on the nail care sector, and estimated to hinder the growth of the market.
• High Cost Associated with the Nail Care Procedures
• Lack of Skilled Professionals and Saloons