Nail Care Market Outlook:
Nail Care Market size was estimated at USD 24.9 billion in 2025 and is expected to surpass USD 36.1 billion by the end of 2035, rising at a CAGR of 5.6% during the forecast period, i.e., 2026-2035. In 2026, the industry size of nail care is assessed at USD 26.1 billion.
The primary growth driver is the consumer shift towards wellness and self-care, which has elevated nail care from a cosmetic service to an essential component of personal well-being. This trend fuels demand across both professional salon services and the retail DIY segment, as consumers seek products that offer salon-quality results at home. Innovation in product formulations, such as long-wear, gel-effect, and "breathable" polishes, caters to this demand for both performance and nail health, directly driving market expansion and premiumization.
Driven by the social media-powered nail art trend, consumer demand is evolving towards more creative and durable products. This has accelerated industry investment in research and development, specifically for longer-lasting, non-toxic formulations. Although the COVID-19 pandemic significantly disrupted raw material supply chains, leading many companies to expand their production capacity, the overarching trend remains a strong commitment to innovation. Key R&D areas now include product strengtheners and novel application methods to meet heightened consumer expectations.
