Movies and Entertainment Market size was over USD 105.63 billion in 2024 and is projected to reach USD 277.07 billion by 2037, growing at around 7.7% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of movies and entertainment is assessed at USD 112.14 billion.
The industry is growing favorable demographics, shifting consumption habits, rising disposable incomes, and consumers' inclination to spend money on entertainment and leisure. Growth in the movies and entertainment market is expected to be driven by the growing demand for 3D movies, which provide audiences with an immersive virtual reality experience. Across the globe, there were over 126,35 thousand digital 3D cinema screens in 2021, up from 83,00,000 in 2016. Over half a decade, it has increased by 54 percent.
Furthermore, music is now more widely available to everyone, everywhere, owing to streaming sites that offer both music and video material. The better sound quality of content that is streamed is one of the many additional advantages of streaming platforms that support the industry's expansion. To enter unexplored movies and entertainment market, major players have embraced techniques including distribution alliances and regional expansions.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
7.7% |
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Base Year Market Size (2024) |
USD 105.63 billion |
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Forecast Year Market Size (2037) |
USD 277.07 billion |
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Regional Scope |
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Product Type (Movies, Music & Videos)
Movies segment is expected to dominate movies and entertainment market share of over 65% by 2037. The movie business has changed dramatically over the last thirty years, mostly due to changes in consumer tastes and technological improvements. The way tales are portrayed on screen has changed dramatically as a result of the growth of visual effects, from the ground–breaking usage of computer–generated imagery (CGI) in movies like "Jurassic Park" and "Terminator 2: Judgment Day" to the smooth integration of digital effects in contemporary blockbusters. This has raised the bar for cinematic spectacle and immersion by enabling filmmakers to construct aesthetically spectacular worlds and animals.
A sizable portion of the populace still considers movies to be among their favorite forms of entertainment. It has taken time and great strategic planning to integrate cutting-edge technology with the movie-watching experience, which has led to more people spending more to enjoy high-quality films. According to Box Office Mojo, Avengers: Endgame has reached more than USD 2.798 billion at the box office since its theatrical release in 2019.
Mode of Watching (Theaters, Over-The-Top Platforms)
Over-the-top platforms segment in the movies and entertainment market is set to grow exponentially till 2037. The tendency began with COVID–19, which resulted in theater closures for several months all around the world. Several over–the–top (OTT) services had a sharp increase in popularity and subscriber base this year.
As existing company organizations engaged in further expansion, new domestic firms entered the industry in response to the unexpected demand. One of the most well-known OTT platforms, Netflix, for instance, claimed to have more than 209 million paying customers as of 2021, and that figure has continued to rise. Theaters are still, nonetheless, a substantial industry stockholder.
Type (Print Media, Digital Media, Streaming Media)
In movies and entertainment market, streaming media segment is expected to account for revenue share of around 38% by 2037. The growth of the market is fuelled by the growing demand for subscription-based services, increasing availability of region-specific and original content, and the popularity of live sports.
It was observed by Research Nester Analyts that Video streaming services are estimated to have around 1.8 billion subscribers. These drivers are changing the strategies adopted by the vendors in the movies and entertainment market as the emphasis on enhanced customer experience by providing personalization and low-cost services is increasing daily.
Our in–depth analysis of the global movies and entertainment market includes the following segments:
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Product Type |
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Mode Of Watching |
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Type |
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North America Market Statistics
North America industry is likely to dominate majority revenue share of 35% by 2037. The market growth in the region is also expected on account of innovation in the virtual production using state-of-the-art graphic techniques facilitates the profitable expansion of the entertainment and movie industries in this region.
Furthermore, it is anticipated that the amount of 3D movies with sound and visual effects that provide audiences with a virtual reality experience will increase, which will help North America's revenue growth. For instance, As of July 2019, "Star Wars: The Force Awakens" was the 3D film with the biggest lifetime box office gross in North America, earning USD 936.66 million.
Over the forecast period, the United States movies and entertainment market is anticipated to increase at a compound annual growth rate (CAGR) of 7.2%. In the US, the attraction of high-profile films and events in theaters keeps patrons coming back to see them. Major studios extensively invest in big-budget blockbusters with exceptional production standards, cutting-edge visual effects, and compelling stories to entice audiences.
For example, Paramount Pictures debuted "Top Gun: Maverick" in theaters nationwide on May 27, 2022. The film achieved extraordinary heights, shattering the Memorial Day opening record with a staggering 160.5 million USD in box office sales over the course of period.
Over 244,000 employment were supported by Canada's film industry, which brought in a record-breaking $11.3 billion in operating revenue in 2021—the second year of the pandemic. Surprisingly, the pandemic caused the industry to accelerate as Canada shot an unparalleled amount of projects in 2021 as a consequence of a backlog of unfinished projects, the launch of new projects, and a rise in streaming demand.
APAC Market Analysis
APAC movies and entertainment market is estimated to exhibit around 9.2% CAGR from 2024 to 2037, owing to growing leisure and entertainment spending being solely responsible for the market’s growth.
One of the main reasons for this expansion is the expanding internet access in the region's emerging economies, such as Vietnam and India, which has fueled the growth of the online media and entertainment sectors in these nations.
In 2022, the number of online users in the Asia Pacific region increased to more than 2.6 billion. Furthermore, as indicated by the development of amusement parks, festivals, and trade exhibits, the growing trend for offline media and entertainment is supporting the expanding movies and entertainment market growth in Asia Pacific.
Over the past few decades, the Chinese film and entertainment industry has grown significantly, reflecting the nation's overall economic progress. The demand for movie theaters has also surged as a result of this booming industry. China built almost 2,000 new screens in the first two months of 2021, the National Film Administration of China reports, despite the uncertainties surrounding the exhibition business brought on by COVID–19.
With the rise in popularity of "K–Wave" dramas, movies, and music over the last 10 years, South Korea has transformed from a consumer nation to a content powerhouse. Owing to the construction of multiplexes and the widespread culture of going to the movies, the Korean film industry has expanded to become one of the busiest in the world. The Korean cinema market was projected to be worth $2.2 billion in 2019 before the pandemic, with over 226 million attendees, exceeding the 200 million threshold for the ninth consecutive year, according to the Korea Cinema Council.
Furthermore, Japanese films, especially anime, have a strong international following. Collaborations with foreign studios and participation ininternational film festivals help promote Japanese movies globally. In 2022, the overseas revenue of the animation sector in Japan reached a value of approximately 1.46 trillion Japanese yen, following strong growth in recent years. In 2022, the combined value of the domestic and international anime markets amounted to approximately 2.93 trillion yen, which was a new record for the industry.
There are several global giants in the film and entertainment sector, making it very competitive, prioritizing storytelling and creativity over commercial success, often collaborating with emerging talent.
Author Credits: Abhishek Verma
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