Motorcycle Helmet Market Share

APAC Market Statistics

Asia Pacific industry is estimated to account for largest revenue share of 66% by 2037. The growth is expected on account of the expanding two-wheeler sales driven by the rising middle-class family incomes and the rapid urbanization of the region's emerging nations. For instance, Asia accounts for more than 85% of global two-wheeler sales. Due to their excellent fuel efficiency and ease of use, two-wheeled scooters and motorcycles are being increasingly adopted by consumers. The rising adoption of motorcycles has led to an increase in demand for motorcycle helmets that satisfy safety requirements and rider preferences.

The motorcycle helmet market in China holds a substantial portion of the market due to the rising adoption of electric vehicles (EV).  China is the world's largest manufacturer of EVs. The Chinese government has implemented stricter helmet laws to improve road safety. Mandatory helmet laws for all motorcyclists and e-bike riders have driven demand for helmets. 

The market in India features a mix of domestic brands like Studds and Steelbird, and international brands such as Shoei and HJC that cater to a diverse range of price points and quality preferences.

European Market Analysis

Europe will register enormous growth for the motorcycle helmet market during the forecast period owing to the increasing trend of leisure cycling, which is driven by the number of amazing mountain riding destinations. As a result, some EU nations have made wearing a quality riding helmet and any other protective gear mandatory, to improve a rider's comfort and safety.

Germany has made great strides in the field of road safety, leading to a higher demand for motorcycle helmets.  For instance, more than 21,500 persons were injured in car accidents in Germany in 2023. Moreover, wearing a helmet is advised by the Federal Ministry of Transport and other organizations, particularly for kids and teenagers.

Since the 1970s, Italy has mandated all motorcycle riders, including passengers, to wear helmets while riding on public roadways. This is likely to help drive market expansion in the future years.