Motorcycle Helmet Market size was valued at USD 2.6 billion in 2023 and is expected to cross USD 5.4 billion by the end of 2036, expanding at more than 7.1% CAGR during the forecast period i.e., between 2024-2036. In 2024, the industry size of motorcycle helmet is assessed at USD 2.8 billion.
Rising motorcycle accidents and the growing challenge of mitigating traffic accidents are significantly driving the market. Motorcycle accident rates are rising, which has heightened emphasis on safety measures, including the use of advanced helmets. According to a 2023, World Health Organization (WHO) report approximately 1.19 million people die each year as a result of road traffic crashes. In response to accident statistics, regulations around helmet safety and standards are becoming stricter. This drives demand for helmets that comply with or exceed these new standards.
Moreover, understanding that helmets reduce the risk of severe injury or death encourages riders to prioritize helmet safety, thereby boosting demand. The National Highway Traffic Safety Administration (NHTSA) states that motorcycle helmets are estimated to be 37% effective in preventing fatal injuries to motorcycle operators and 41% effective for motorcycle passengers.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
7.1% |
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Base Year Market Size (2023) |
USD 2.6 billion |
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Forecast Year Market Size (2036) |
USD 5.4 billion |
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Regional Scope |
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End-user (Rider, Passenger)
Rider segment is predicted to dominate over 89.1% motorcycle helmet market share by 2036. The segment drives the market through increased motorcycle use, growing safety awareness, demand for specialized and technologically advanced helmets, and evolving rider preferences. As per estimates, the motorcycle industry is estimated to reach USD 10.07 billion by 2029. Riders often seek helmets tailored to specific needs, such as racing helmets, adventure helmets, or helmets with integrated communication systems. This demand encourages manufacturers to develop and market specialized products.
Product (Full Face, Open Face, Off-Road/Racing)
By the end of 2036, full face segment is expected to account for more than 60.1% motorcycle helmet market share on account of the safety offered by full face helmets, which are composed of lightweight materials such as fiberglass-reinforced plastic and carbon fiber. It has been found that full-face motorcycle helmets offer 45.3% more safety than other available helmets. They provide total facial protection by covering the largest area of the head and also provide defense against weather-related hazards and debris while riding. Full-face motorcycle helmets are better than other helmet styles in terms of comfort and noise reduction as they let in the least amount of wind noise.
The open face helmets segment is anticipated to increase at a profitable rate in the coming years as they appear to be becoming increasingly popular among young people. Compared to bulky full-face helmets, open-face helmets are significantly lighter and allow one to hear what other riders and pillions are saying more clearly and converse with them more easily. In addition, the design of open face helmets provides a better ventilation system that might aid in keeping the rider's head cool even on warm days.
Distribution Channel (Offline, Online)
The online segment is estimated to be the fastest-growing segment with a significant CAGR. Online platforms allow brands to reach a global audience beyond geographical limitations, increasing market access. Customers can easily compare products, read reviews, and make purchases from the comfort of their homes, enhancing user experience. Moreover, digital advertising and social media campaigns can target specific demographics and interests, effectively reaching motorcycle enthusiasts. E-commerce websites like Amazon and eBay have seen significant sales in motorcycle helmets.
Our in-depth analysis of the motorcycle helmet market includes the following segments:
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Product |
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End-user |
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Distribution Channel |
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APAC Market Statistics
Asia Pacific in motorcycle helmet market is set to account for more than 66.1% revenue share by the end of 2036. The growth is expected on account of the expanding two-wheeler sales driven by the rising middle-class family incomes and the rapid urbanization of the region's emerging nations. For instance, Asia accounts for more than 85% of global two-wheeler sales. Due to their excellent fuel efficiency and ease of use, two-wheeled scooters and motorcycles are being increasingly adopted by consumers. The rising adoption of motorcycles has led to an increase in demand for motorcycle helmets that satisfy safety requirements and rider preferences.
The motorcycle helmet market in China holds a substantial portion of the market due to the rising adoption of electric vehicles (EV). China is the world's largest manufacturer of EVs. The Chinese government has implemented stricter helmet laws to improve road safety. Mandatory helmet laws for all motorcyclists and e-bike riders have driven demand for helmets.
The market in India features a mix of domestic brands like Studds and Steelbird, and international brands such as Shoei and HJC that cater to a diverse range of price points and quality preferences.
European Market Analysis
Europe will register enormous growth for the motorcycle helmet market during the forecast period owing to the increasing trend of leisure cycling, which is driven by the number of amazing mountain riding destinations. As a result, some EU nations have made wearing a quality riding helmet and any other protective gear mandatory, to improve a rider's comfort and safety.
Germany has made great strides in the field of road safety, leading to a higher demand for motorcycle helmets. For instance, more than 21,500 persons were injured in car accidents in Germany in 2023. Moreover, wearing a helmet is advised by the Federal Ministry of Transport and other organizations, particularly for kids and teenagers.
Since the 1970s, Italy has mandated all motorcycle riders, including passengers, to wear helmets while riding on public roadways. This is likely to help drive market expansion in the future years.
The motorcycle helmet market consists of many key players who are launching various strategic initiatives to expand their market position in the industry. It is predicted that the top five companies will control the majority of the market share by taking calculated risks, expanding, forming agreements, and participating in joint ventures.
Author Credits: Parul Atri
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