Mobility as a Service (MaaS) Market Trends

Growth Drivers

• Growing demand for autonomous vehicles: The rising demand for autonomous vehicles is expected to boost the adoption of MaaS solutions during the study period. MaaS platforms, including Waymo, are likely to integrate AVs for on-demand services. The digitalization and automation trends are driving the adoption of autonomous vehicles and, subsequently, mobility as a service solution application in developing countries. The ongoing technological developments through public and private investments are estimated to boost the production of MaaS-powered automation vehicles in developing markets.
• Advancements in digital connectivity networks: The robust demand for advanced connectivity networks, such as 4G and 5G, and IoT technologies, is augmenting the demand for real-time route planning and tracing MaaS solutions. According to the analysis by 5G Americas in 2024, the global wireless industry hit a major milestone, with 2.25 billion 5G connections worldwide. The growth in 5G innovation and expansion is poised to drive the trade of MaaS solutions in the years ahead.
• Technological innovations: The ongoing technological advancements are set to offer double-digit percent revenue growth opportunities for MaaS companies during the forecast period. The modernization of transportation systems and technologies is expected to fuel the sales of innovative mobility as a service solutions. In August 2025, Hyundai Motor Group started the Next Urban Mobility Alliance (NUMA), a partnership between public and private groups to improve city transportation using advanced mobility technologies. The incorporation of AI and ML is poised to propel the productivity and effectiveness of MaaS platforms. The increasing number of tech-savvy end users is also anticipated to augment the sales of AI and ML-powered MaaS systems in the coming years.

Challenges

• Inconsistent regulatory outlines: The uneven regulations across the different jurisdictions are estimated to limit the sales of MaaS solutions in the coming years. The regulatory fragmentation delays manufacturers' ability to introduce innovative mobility as a service solution worldwide. This highlights that the uneven regulations are challenging the sales of MaaS companies.
• Lack of modern infrastructure: Mobility as a service depends on robust digital and physical infrastructure, such as 5G networks and EV charging stations. Scant infrastructure, particularly in price-sensitive markets, delays the launch of the latest technologies. This directly hampers the revenue growth of leading manufacturers. To overcome such challenges, there is a need for infrastructure investments, both public and private.