Mobility as a Service Market Segmentation:
Service Type Segment Analysis
The ride-hailing segment is projected to capture 38.1% of the mobility as a service (MaaS) market share through 2035. Ride-hailing is emerging as the most sought-after service model for businesses. The prime factors boosting its sales are seamless accessibility, reduced operational costs, and strong demand for flexible urban transportation solutions. As per the analysis by the U.S. Department of Transportation (USDOT), initiatives such as Integrated Mobility Innovation (IMI) grants and Mobility on Demand (MOD) sandbox programs are contributing to the increasing adoption of app-based ride-hailing solutions. These efforts empowered pilot programs across the majority of cities and offered services such as on-demand shuttles, microtransit, and shared taxi operations. Such government-supported programs are expected to empower organizations to enhance mobility offerings efficiently in the coming years.
Application Segment Analysis
The personal mobility segment is poised to hold 41.5% of the mobility as a service (MaaS) market share during the assessed period. The rapid urbanization, a growing demand for flexible commuting solutions, and increasing environmental consciousness are backing the application of MaaS for personal mobility. The European Environment Agency (EEA) states that the majority of EU citizens chose low-emission personal mobility options, including e-bikes, scooters, or app-based ride-sharing services. Personal mobility trend is expected to offer significant opportunities for businesses to meet evolving consumer needs during the foreseeable period.
Business Model Segment Analysis
The B2C segment is estimated to capture the largest market share throughout the projected timeframe. This model leads as it directly targets the most immediate customer base, that are individual commuters. The cost-effectiveness and increasing number of advanced public transit systems are also contributing to the segmental growth. In December 2024, the U.S. Department of Transportation gave USD 54 million in grants for 34 projects across 21 states as part of the final round of SMART Stage 1 Grants. The robust rise in smart cities projects across the world is further accelerating investments in B2C models.
Our in-depth analysis of the mobility as a service market includes the following segments:
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