Mobile Application Testing Solutions Market Trends

Growth Drivers

• Proliferation of mobile devices: The expanding mobile use across the world is boosting a high demand for application testing technologies. The high trade of smartphones represents lucrative earning opportunities for mobile application testing solution companies. Research Nester’s study highlights that more than 70.5% of the global population is Android users. This is significantly propelling the installation of mobile application testing technologies.

• Need for advanced and reliable security testing technologies: The growth in online threats, such as data privacy, malware attacks, and ransomware, is fueling a high demand for advanced and reliable testing solutions. The NIST’s cybersecurity frameworks are fueling the adoption of testing applications on several mobile devices. The robust rise in digitalization and mobile banking is anticipated to offer high-earning opportunities for application testing solutions.

Challenges

• High cybersecurity costs: The costly cybersecurity solutions are deterring budget-constrained users from investing in them. The compliance costs for testing vulnerabilities average USD 1.1 to 1.2 million for mid-sized entities, reveals the Research Nester’s study. The high installation and maintenance costs of the advanced mobile application testing solutions are expected to lower their sales in the SME segment.

• Intense competitiveness: The highly competitive environment is challenging the profit margins of mobile application testing solution producers. According to the World Trade Organization (WTO), the pricing wars are majorly limiting innovation and hindering new mobile application testing solutions market entries. The low revenue-earning opportunities are expected to hamper the entry of mobile application testing solution investors.