Mixed Reality Market Share

North American Market Forecast

By 2037, North America is expected to dominate the mixed reality market, holding about 32% of the market. North America is home to some of the leading technology companies in the world, and as a result, the region is expected to be the first to adopt and benefit from the new technologies associated with mixed reality. The number of VR users in the United States is 65.9 million, while the number of AR users is 110.1 million as of 2023. The region is increasingly producing 3D movies. Through 3D movies, viewers can experience more immersive and realistic virtual experiences. This opens up a whole new world of possibilities for Mixed Reality, making virtual experiences more engaging and interactive.

APAC Market Statistics

Mixed reality market in the Asia Pacific region is expected to register a share of approximately 27% by 2037. Several government initiatives are being undertaken in the Asia-Pacific region to promote the use of AR/VR technology, while countries in the region are indulging in expanding the virtual market. With USD 40 million raised in a Series B round from high-profile investors, Nreal's portable augmented reality headsets are likely to gain more popularity shortly. The region is witnessing rapid growth in the adoption of AR/VR technology owing to the increasing demand for immersive experiences and the increasing penetration of the internet.