Microservices Orchestration Market Size & Share, Deployment Model (Cloud-Based, On-Premise); Enterprise Size; Vertical; Application Type; Orchestration Tool - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2025-2037

Growth Drivers

• Proliferation of OTT platforms: The exponential growth of Over-The-Top (OTT) platforms such as Netflix, Disney+, Amazon Prime, Apple TV+, Hulu, etc., has led to a pressing requirement for scalable infrastructure to handle large volumes of user traffic. Microservices infrastructure enables seamless deployment of new features, positioning them as vital for the growth of OTT platforms. Additionally, the tools allow OTT platforms to scale services in response to fluctuating user demand, such as during peak usage time in holidays or major releases.
  
  The case study of Netflix and microservices highlights the importance of microservices in scaling OTT platforms. For instance, Netflix was one of the first companies to successfully migrate from traditional monolithic to cloud-based microservices architecture and the company currently has more than 1000 microservices in place that manage different parts of its site. In Q3 2024, Netflix reported revenues increasing to USD 9.8 billion at 15% year-on-year growth, and the operating income surging to 2.9 billion indicating a 52% increase. The success of Netflix highlights the use case of microservices, which bodes well for the demand from other OTT giants.
  
  According to Research Nester’s market analysis, the video streaming market is to cross a valuation of USD 4.4 trillion by the end of 2037 with OTT set to account for the largest revenue share by delivery channel. The figures indicate lucrative opportunities for major market players to expand the scope of container orchestration services for OTT platforms.
• Advancements in serverless computing: The proliferation of serverless computing is a significant factor in the growth of the microservices orchestration market. Serverless computing allows for simplified microservice deployment and allows developers to focus solely on code writing/deployment. Furthermore, leading cloud providers such as AWS, Google, and Microsoft Azure, provide integrated support for microservices to reduce overheads and accelerate time-to-market. Additionally, serverless computing boosts cost-efficiency incentivizing businesses to integrate microservices with orchestration solutions. Refer to the table below for serverless adoption rates by industry-leading cloud providers.

Estimated Serverless Adoption Rate of Cloud Providers

• Increasing adoption of continuous integration and continuous delivery (CI/CD) pipelines: A key factor assisting the growth of the microservices orchestration market is the rapid adoption of CI/CD pipelines across industries, including e-commerce, OTT, and finance. The growing emphasis on automation in software development boosts the adoption and CI/CD pipelines assist the frequent release of microservices-based applications. In June 2021, Amazon Web Services (AWS) announced the general availability of AWS Proton which can help the customer’s infrastructure team in creating standard application stacks defining the CI/CD pipeline, and monitoring the microservices.
  
  Furthermore, successful use cases of automated DevOps microservices to accelerate continuous delivery expand the scope of applications by businesses. For instance, UST Global, a major player offering digital technology & transformation solutions, published a successful use case where a UK-based retailer had faced the challenge of being unable to deploy software solutions quickly to keep up with the digital pharmacy customer demands. The challenge was overcome with the adoption of the cloud-based containerization platform by Azure Kubernetes Services (AKS) which assisted in migrating the pharmacy chain’s systems to scalable architecture and accelerated time-to-marked through CI/CD throughout the software delivery life cycle.

Challenges

• Security concerns in distributed architecture: The microservices architecture has become more distributed over the years, which has created a challenge related to security concerns. The security of data transit between services remains a major concern. Platforms offering microservices orchestration must navigate the security challenges related to the encryption of inter-service communication. Enterprises that can maintain robust security measures are expected to have an edge in the competitive market.
• Complexity of multi-cloud structures: Despite the rapid multi-cloud adoption benefiting the growth of the microservices orchestration market, the challenge to manage services across multiple cloud providers can pose a challenge. Cloud platforms have their own configurations and compliance standards, which creates challenges for microservices orchestration platforms. To overcome these challenges, platforms must invest in advanced orchestration tools that are capable of automating the management of microservices across multiple cloud ecosystems.