Metaverse for Automotive Market Trends

Growth Drivers

• Virtual showrooms and customization: With the growing consumer preference for digital shopping experiences, companies are focused on virtual car showrooms are being created. Such trends allow customers to experience the car, customize it, and even test-drive it in the metaverse. In December 2022, Metadome.ai partnered with Mahindra to create XUV400verse, a virtual platform for the XUV400 model, to further enhance customer experience. This shift to virtual platforms is helping manufacturers engage customers remotely, offering a more immersive and personalized buying process.
• Enhanced AR in cars: Automakers are integrating augmented reality (AR) into automobiles. In May 2023, a collaboration between Microsoft and Volkswagen introduced the "moving platform" feature for HoloLens 2, which allows AR to function in a moving environment, showing AR information like heads-up displays for drivers in real time. This technology enhances safety and convenience for drivers, allowing them to access real-time data without distractions from the road.
• Increasingly complex AI-driven applications: AI-driven metaverse technologies are being used to streamline manufacturing processes. BMW, for instance, partnered with NVIDIA in December 2022 to deploy the Omniverse platform throughout its global production network. It used powerful digital twin technology to optimize workflows and cut production times. This partnership represents a broader trend in the automotive industry, where AI and virtual simulations are driving efficiency and reducing costs.

Challenges

• Data privacy and security: The immersive nature of the metaverse can cause concern regarding data privacy and security, considering what an extensive amount of personal data is gathered through virtual interactions. In a recent survey, 71.3% of the respondents showed concern about how their privacy and personal data would be maintained in the metaverse. This reflects, in general, the concern of data collecting practices.
• Regulatory uncertainty: Despite the rapid developments in technologies within metaverse ecosystems, many regions still grapple with unparalleled ambiguity and a lack of harmony in their laws and regulations concerning virtual environments. In the absence of tight regulatory mechanisms, businesses and consumers are confronted by a state of confusion that prevents deeper immersion into these technologies. Core issues pertain to data privacy, rights over intellectual property, and cross-border digital transactions.