Competition in the metaverse for automotive market is fragmented and is dominated by few established players. Some of the key players include Microsoft, Metadome.ai, BMW, MG Motor, and NVIDIA, each with the facility of advanced technologies such as AR, VR, and digital twins, in enhancing both customer experience and manufacturing efficiency. These companies are forming various partnerships and launching advanced metaverse projects in the automotive industry.
For example, Capgemini strengthened its strategic partnership with Unity Technologies in February 2024 and inked an agreement to acquire Unity's Digital Twin Professional Services division, hence enabling the former to further reinforce its position in the automotive metaverse market based on industrial AI and digital twins while gaining entry among key players in the field.
Here are some leading players in the metaverse for automotive market:
Author Credits: Saima Khursheed
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