Metaverse for Automotive companies

  • Report ID: 6487
  • Published Date: Sep 18, 2025
  • Report Format: PDF, PPT

Metaverse for Automotive Market Players:

    Competition in the metaverse for automotive market is fragmented and is dominated by few established players. Some of the key players include Microsoft, Metadome.ai, BMW, MG Motor, and NVIDIA, each with the facility of advanced technologies such as AR, VR, and digital twins, in enhancing both customer experience and manufacturing efficiency. These companies are forming various partnerships and launching advanced metaverse projects in the automotive industry.

    For example, Capgemini strengthened its strategic partnership with Unity Technologies in February 2024 and inked an agreement to acquire Unity's Digital Twin Professional Services division, hence enabling the former to further reinforce its position in the automotive metaverse market based on industrial AI and digital twins while gaining entry among key players in the field.

    Here are some leading players in the metaverse for automotive market:

    • BMW Group
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Mercedes-Benz AG
    • Ford Motor Company
    • General Motors (GM)
    • Unity Technologies
    • Nvidia Corporation

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

In the year 2026, the industry size of metaverse for automotive is assessed at USD 5.68 billion.

The global metaverse for automotive market size was valued at over USD 4.42 billion in 2025 and is expected to register a CAGR of over 31.6%, exceeding USD 68.86 billion revenue by 2035.

Asia Pacific metaverse for automotive market will account for 41.70% share by 2035, driven by rapid digital transformation and increasing consumer interest in electric vehicles and virtual experiences.

Key players in the market include BMW Group, Ford Motor Company, General Motors (GM), Mercedes-Benz AG, Toyota Motor Corporation, Unity Technologies, and Nvidia Corporation.
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