Metaverse for Automotive Market - Top Companies and Manufacturers

  • Report ID: 6487
  • Published Date: Sep 30, 2024
  • Report Format: PDF, PPT

Companies Dominating the Metaverse for Automotive Landscape:

    Competition in the metaverse for automotive market is fragmented and is dominated by few established players. Some of the key players include Microsoft, Metadome.ai, BMW, MG Motor, and NVIDIA, each with the facility of advanced technologies such as AR, VR, and digital twins, in enhancing both customer experience and manufacturing efficiency. These companies are forming various partnerships and launching advanced metaverse projects in the automotive industry.

    For example, Capgemini strengthened its strategic partnership with Unity Technologies in February 2024 and inked an agreement to acquire Unity's Digital Twin Professional Services division, hence enabling the former to further reinforce its position in the automotive metaverse market based on industrial AI and digital twins while gaining entry among key players in the field.

    Here are some leading players in the metaverse for automotive market:

    • BMW Group
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Mercedes-Benz AG
    • Ford Motor Company
    • General Motors (GM)
    • Unity Technologies
    • Nvidia Corporation

Browse Key Market Insights with Data Illustration:

In the News

  • In April 2024, Basemark announced it had raised USD 23.9 million to enhance driving safety through AR technology. The company’s advanced AI-based computer vision system enables the rapid development of automotive AR experiences, with a focus on collaborating with OEMs in Europe, East Asia, and the United States, positioning itself as a key player in the global automotive AR market.
  • In February 2022, Eccentric partnered with MG Motor India to introduce an innovative online car consultation platform called eXpert. Leveraging augmented reality, this platform provides customers with a digital showroom experience, including real-time assistance from customer service representatives, enhancing accessibility and convenience. 

Author Credits:  Saima Khursheed


  • Report ID: 6487
  • Published Date: Sep 30, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The metaverse for automotive market size is USD 3.3 billion in 2024.

The global metaverse for automotive market size is valued at US 3.3 billion in 2024 and is anticipated to surpass USD 121.8 billion by the end of 2037, rising at a CAGR of 32.0% over the forecast period, i.e., 2025-2037.

Key players in the market include BMW Group, Ford Motor Company, General Motors (GM), Mercedes-Benz AG, Toyota Motor Corporation, Unity Technologies, and Nvidia Corporation.

The Virtual Reality (VR) segment is expected to hold a dominating share during the forecast period.

Asia Pacific is anticipated to dominate the industry with a share of 41.7% during the forecast period.
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