Menstrual Hygiene Management Market Outlook:
Menstrual Hygiene Management Market size was valued at USD 26.02 billion in 2025 and is likely to cross USD 42.79 billion by 2035, expanding at more than 5.1% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of menstrual hygiene management is assessed at USD 27.21 billion.
This anticipated growth reflects the rising demand for cutting-edge menstrual hygiene products and increasing recognition and awareness about menstrual hygiene among women. Manufacturers are evolving to meet the changing needs and preferences of consumers while coping with global challenges such as sustainability and accessibility using several strategic alliances such as partnerships and mergers and acquisitions. For instance, in February 2022, Kimberley Clark Corporation acquired Thinx, Inc. to expand the company’s product portfolio into the personal care category.
Governments worldwide are promoting the use of menstrual hygiene products through several campaigns. The Supreme Court of India advocated a “Uniform National Policy” in April 2023, to guarantee that all girls in grades 6th to 12th have access to free sanitary pads and that schools have separate restrooms for females. A similar policy was launched in November 2023 to eliminate the social stigma regarding menstruation guaranteeing access to period products advanced health system, and honoring international committees pertaining to gender equality and women’s welfare.
