Menstrual Hygiene Management Market Size

Menstrual Hygiene Management Market size was over USD 22.5 billion in 2023 and is projected to exceed USD 33.7 billion by the end of 2036, witnessing over 4.1% CAGR during the forecast period i.e., between 2024-2036. In 2024, the industry size of menstrual hygiene management is estimated at 23.4 billion.

This anticipated growth reflects the rising demand for cutting-edge menstrual hygiene products and increasing recognition and awareness about menstrual hygiene among women. Manufacturers are evolving to meet the changing needs and preferences of consumers while coping with global challenges such as sustainability and accessibility using several strategic alliances such as partnerships and mergers and acquisitions. For instance, in February 2022, Kimberley Clark Corporation acquired Thinx, Inc. to expand the company’s product portfolio into the personal care category.

Governments worldwide are promoting the use of menstrual hygiene products through several campaigns. The Supreme Court of India advocated a “Uniform National Policy” in April 2023, to guarantee that all girls in grades 6^th to 12^th have access to free sanitary pads and that schools have separate restrooms for females. A similar policy was launched in November 2023 to eliminate the social stigma regarding menstruation guaranteeing access to period products advanced health system, and honoring international committees pertaining to gender equality and women’s welfare.