Menstrual Hygiene Management Market Analysis

Product (Menstrual cups, Sanitary Pads, Tampons, Pantyliners)

The sanitary pads segment in the menstrual hygiene management market is expected to account for a significantly larger revenue share during the forecast period owing to high usage of various types of sanitary pads across the globe and its rising availability in supermarkets, pharmacies, and online stores.  Sanitary pads have undergone significant innovations over time, transforming from basic absorbent products to sophisticated, comfortable, and sustainable solutions. Key advancements in these products range from ultrathin designs, antimicrobial materials for odor control, reusable and washable options, and customizable sizes and shapes to organic and natural materials for sensitive skin.

End use (Supermarkets, Retail Stores, Online Retailers, Pharmacies, Hospitals)

Among these, the supermarket segment in the menstrual hygiene management market is expected to account for a significantly larger revenue share between 2024 and 2036. Economies of scale enable supermarkets/hypermarkets to offer competitive pricing, making products affordable and durable. The supermarkets render a wide range of products from various brands and companies catering diverse needs of consumers. Strategies to escalate business operations such as regular promotions, discounts, and loyalty programs to drive sales are heavily used by supermarket owners.

Our in-depth analysis of the menstrual hygiene management market includes the following segments: