Media Monitoring Tools Market Size

Media Monitoring Tools Market size was over USD 5.27 billion in 2024 and is poised to exceed USD 30.99 billion by 2037, growing at over 14.6% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of media monitoring tools is evaluated at USD 5.89 billion. The market is flourishing due to the rise of influencer marketing as a key strategy for brand promotion, which necessitates vigilant monitoring of influencer activities. This necessitates the usage of media monitoring tools to help businesses identify and evaluate influencers relevant to their industry, track campaign performance, and assess the impact of influencer collaborations on brand perception.

For instance, as of 2023, the value of the worldwide influencer marketing market has more than quadrupled from 2019 to around USD 21 billion.

In addition to these, factors that are believed to fuel the market share of media monitoring tools include AI-powered monitoring tools. For instance, an AI-powered media monitoring tool called Brand24 keeps an eye on all the main social media networks that provide useful insights and examine discussions regarding brands, goods, and rivals on the internet.