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Matcha Market Size & Share, by Product Type (Regular, Flavored); Form (Powder, Liquid); Grade (Ceremonial Grade, Culinary Grade); Application (Regular Tea, Matcha Beverages, Food, Personal Care); Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Online Retail Stores) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2025-2037

  • Report ID: 7344
  • Published Date: Mar 18, 2025
  • Report Format: PDF, PPT

Global Matcha Market

  1. An Outline of the Global Matcha Market
    1. Market Definition
    2. Market Segmentation
  2. Assumptions and Abbreviations
  3. Research Methodology & Approach
    1. Primary Research
    2. Secondary Research
    3. SPSS Methodology
    4. Data Triangulation
  4. Executive Summary
  5. Growth Drivers
  6. Major Roadblocks
  7. Opportunities
  8. Prevalent Trends
  9. Government Regulation: How they would aid business?
  10. Technological Advancements
  11. Up-Coming Technologies
  12. Growth Outlook
  13. Pricing Benchmarking
  14. Risk Overview
  15. SWOT
  16. SWOT Analysis of Leading Companies in the Global Matcha Market
  17. Regional Demand
  18. Recent Development News
  19. Matcha Product Landscape: Types, Flavors, and Consumer Appeal
  20. Application, Description, Key-Benefits, Common Uses, Target Audience
  21. Matcha Grades Comparison
  22. Projected Matcha Consumption and Production for 2023
  23. Projected Consumption for Matcha (Latte, Chocolate & Sweets) from 2024-2037
  24. Root Cause Analysis (RCA) for discovering problems of the Global Matcha Market
  25. Growth Potential for Product Type of Matcha Market
  26. Comparative Positioning
  27. Competitive Landscape: Key Players
  28. Competitive Model: A Detailed Inside View for Investors
    1. Market Share of Major Companies Profiled, 2023
    2. Business Profile of Key Enterprise
      1. ACCELERATED INTELLIGENCE, INC.
      2. AIYA Europe GmbH
      3. THE AOI TEA COMPANY
      4. BREAKAWAY MATCHA
      5. DOMATCHA
      6. ENCHA
      7. IPPODO TEA CO.
      8. ITO EN, LTD.
      9. MARUKYU-KOYAMAEN
      10. MATCHA MAIDEN
      11. MIDORI SPRING
      12. MIZUBA TEA CO.
      13. PIQUE
  29. Global Matcha Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Tons), and Compound Annual Growth Rate (CAGR)
    3. Global Matcha Market Segmentation Analysis (2024-2037)
      1. By Product Type
        1. Regular, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Flavored, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          1. Matcha Latte, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          2. Matcha Chocolate, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          3. Matcha Sweets (e.g., cakes, cookies, candies), Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          4. Others, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      2. By Form
        1. Powder, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Liquid, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      3. By Grade
        1. Ceremonial Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Culinary Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      4. By Application
        1. Regular tea, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Matcha beverages, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Food, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Personal Care, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      5. By Distribution Channel
        1. Hypermarket/Supermarket, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Specialty Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Online Retail Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Others, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      6. By Region
        1. North America, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        2. Europe, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        3. Asia Pacific Excluding Japan, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        4. Japan, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        5. Latin America, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        6. Middle East and Africa, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
    4. Cross Analysis of Product Type W.R.T. Distribution Channel (USD Million), 2024-2037
  30. North America Matcha Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Tons), and Compound Annual Growth Rate (CAGR)
    3.  
    4. North America Matcha Market Segmentation Analysis (2024-2037)
      1. By Product Type
        1. Regular, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Flavored, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          1. Matcha Latte, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          2. Matcha Chocolate, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          3. Matcha Sweets (e.g., cakes, cookies, candies), Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          4. Others, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      2. By Form
        1. Powder, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Liquid, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      3. By Grade
        1. Ceremonial Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Culinary Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      4. By Application
        1. Regular tea, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Matcha beverages, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Food, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Personal Care, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      5. By Distribution Channel
        1. Hypermarket/Supermarket, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Specialty Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Online Retail Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Others, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      6. By Country
        1. U.S., Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        2. Canada, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
    5. Cross Analysis of Product Type W.R.T. Distribution Channel (USD Million), 2024-2037
  31. Europe Matcha Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Tons), and Compound Annual Growth Rate (CAGR) 
    3. Europe Matcha Market Segmentation Analysis (2024-2037)
      1. By Product Type
        1. Regular, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Flavored, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          1. Matcha Latte, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          2. Matcha Chocolate, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          3. Matcha Sweets (e.g., cakes, cookies, candies), Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          4. Others, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      2. By Form
        1. Powder, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Liquid, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      3. By Grade
        1. Ceremonial Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Culinary Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      4. By Application
        1. Regular tea, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Matcha beverages, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Food, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Personal Care, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      5. By Distribution Channel
        1. Hypermarket/Supermarket, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Specialty Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Online Retail Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Others, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      6. By Country
        1. UK, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        2. Germany, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        3. France, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        4. Italy, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        5. Spain, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        6. Russia, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        7. BENELUX, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        8. Poland, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        9. Rest of Europe, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F 
    4. Cross Analysis of Product Type W.R.T. Distribution Channel (USD Million), 2024-2037
  32. Asia Pacific Excluding Japan Matcha Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Tons), and Compound Annual Growth Rate (CAGR) 
    3. Asia Pacific Excluding Japan Matcha Market Segmentation Analysis (2024-2037)
      1. By Product Type
        1. Regular, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Flavored, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          1. Matcha Latte, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          2. Matcha Chocolate, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          3. Matcha Sweets (e.g., cakes, cookies, candies), Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          4. Others, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      2. By Form
        1. Powder, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Liquid, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      3. By Grade
        1. Ceremonial Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Culinary Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      4. By Application
        1. Regular tea, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Matcha beverages, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Food, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Personal Care, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      5. By Distribution Channel
        1. Hypermarket/Supermarket, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Specialty Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Online Retail Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Others, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      6. By Country
        1. China, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        2. India, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        3. South Korea, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        4. Australia, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        5. Indonesia, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        6. Malaysia, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        7. Vietnam, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        8. Thailand, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        9. Singapore, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        10. New Zealand, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        11. Rest of APEJ, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
    4. Cross Analysis of Product Type W.R.T. Distribution Channel (USD Million), 2024-2037
  33. Japan Matcha Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Tons), and Compound Annual Growth Rate (CAGR) 
    3. Japan Matcha Market Segmentation Analysis (2024-2037)
      1. By Product Type
        1. Regular, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Flavored, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          1. Matcha Latte, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          2. Matcha Chocolate, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          3. Matcha Sweets (e.g., cakes, cookies, candies), Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          4. Others, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      2. By Form
        1. Powder, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Liquid, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      3. By Grade
        1. Ceremonial Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Culinary Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      4. By Application
        1. Regular tea, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Matcha beverages, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Food, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Personal Care, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      5. By Distribution Channel
        1. Hypermarket/Supermarket, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Specialty Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Online Retail Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Others, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
  34. Latin America Matcha Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Tons), and Compound Annual Growth Rate (CAGR) 
    3. Latin America Matcha Market Segmentation Analysis (2024-2037)
      1. By Product Type
        1. Regular, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Flavored, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          1. Matcha Latte, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          2. Matcha Chocolate, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          3. Matcha Sweets (e.g., cakes, cookies, candies), Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          4. Others, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      2. By Form
        1. Powder, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Liquid, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      3. By Grade
        1. Ceremonial Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Culinary Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      4. By Application
        1. Regular tea, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Matcha beverages, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Food, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Personal Care, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      5. By Distribution Channel
        1. Hypermarket/Supermarket, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Specialty Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Online Retail Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Others, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      6. By Country
        1. Brazil, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        2. Argentina, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        3. Mexico, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
        4. Rest of Latin America, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F
    4. Cross Analysis of Product Type W.R.T. Distribution Channel (USD Million), 2024-2037
  35. Middle East & Africa Matcha Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Tons), and Compound Annual Growth Rate (CAGR) 
    3. Middle East & Africa Matcha Market Segmentation Analysis (2024-2037)
      1. By Product Type
        1. Regular, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Flavored, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          1. Matcha Latte, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          2. Matcha Chocolate, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          3. Matcha Sweets (e.g., cakes, cookies, candies), Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
          4. Others, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      2. By Form
        1. Powder, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Liquid, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      3. By Grade
        1. Ceremonial Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Culinary Grade, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
      4. By Application
        1. Regular tea, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Matcha beverages, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Food, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Personal Care, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      5. By Distribution Channel
        1. Hypermarket/Supermarket, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Specialty Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Online Retail Stores, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Others, Market Value (USD Million) CAGR & Y-o-Y Growth Trend, 2024-2037F
      6. By Country
        1. GCC, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Israel, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. South Africa, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Rest of Middle East & Africa, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
    4. Cross Analysis of Product Type W.R.T. Distribution Channel (USD Million), 2024-2037
  36. World Economic Outlook
  37. About Research Nester

Global Market Size, Forecast, and Trend Highlights Over 2025-2037

Matcha Market size was valued at USD 4.3 billion in 2024 and is projected to reach a valuation of USD 11.6 billion by the end of 2037, rising at a CAGR of 8.2% during the forecast period, i.e., 2025-2037. In 2025, the industry size of matcha is assessed at USD 4.5 billion.

The global matcha market is expected to garner a rapid pace, primarily due to the increasing crossover innovation and consumer demand for functional wellness. Producers are constantly seeking innovative ways to expand the use of the product as they innovate on its presentation. For instance, in May 2024, Goli Nutrition introduced Matcha Mind Cognitive Gummies which incorporates matcha into functional foods. This development situates matcha as a semi-pharmaceutical product that targets the growing matcha market for nootropic and cognitive support supplements. While matcha is becoming increasingly popular and adopted by more people around the world, the product is no longer just tea but a valuable ingredient for various sectors in the wellness industry.

Matcha is also venturing into new horizons of culinary use with exciting collaborations and innovative dishes. Manufacturers are relying on local palates to try out new products with matcha flavor. For instance, in October 2024, Kyoto-based green tea merchant Itohkyuemon launched Matcha Margherita Pizza which incorporated Italian taste and Japanese tea culture. This creative format highlights matcha’s increasing use in savory and fusion dishes. The functional advantage of Matcha and its universality are further strengthened by the fact that it contains more antioxidants than normal green tea and its ability to enhance cognition, which has been supported by renowned organizations.

Matcha Market Size
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Matcha Market: Growth Drivers and Challenges

Growth Drivers

  • Functional wellness positioning and antioxidant superiority: With increasing consumer awareness towards health benefits, matcha’s antioxidant content could be seen as a major growth factor. Health science is increasingly proving the worth of wellness. The National Institutes of Health (NIH) revealed that matcha has 137 times the concentration of antioxidants compared to the green tea. This scientific backing makes it even more appealing to consumers in the wellness category who are in search of preventive nutrition. Firms are marketing matcha as a product that boosts immunity, fights aging, and has detoxifying properties, thus underlining long-term consumption prospects for both the beverage and supplement categories.
  • Cross-category innovation and gourmet integration: Manufacturers are ramping up their use of matcha in new product forms, targeting gourmet consumers and the latest trends in the food industry. In January 2025, Mexican food manufacturer La Costena introduced Salsa Macha, a chili oil condiment that pairs well with modern culinary trends including matcha-infused fusion cuisine. With growing interest in bold flavor combinations, the product complements the shifting gourmet landscape where matcha is increasingly integrated into savory applications. Innovations in matcha products allow it to penetrate new segments such as savory categories, bakery products, and confectionery, as well as experiential and lifestyle food segments that are attractive to premium and young consumers.
  • Mainstream retail penetration and accessibility: The expansion of the retail distribution network to premium and mass markets is opening up new consumers for Matcha. In June 2024, Aiya America extended its matcha line with Whole Foods Market, which is a chain of supermarkets, and provided five types of matcha. From the ceremonial grade to sweetened roasted varieties, this move helps to solidify matcha as a beverage that falls into the wellness category. This broad visibility increases the number of units consumed and also creates awareness on quality variations, which creates interest in various segments and occasions.

Challenges

  • Supply chain pressure and origin traceability: Due to the rising demand, there are several challenges concerning quality and the authenticity of the matcha. The growing international demand for matcha also creates a more intricate supply chain that requires reliable and efficient systems to trace the origin of the product. The consumers are becoming more conscious about the origin and production of matcha, and hence the pressure to be more transparent and produce high-quality matcha. Meeting this demand for traceability during growth and expansion to meet the rapidly increasing demand is a major concern in the industry.
  • Market dilution through mass production & ingredient substitution: The mass production of matcha and the use of cheaper substitutes can be seen as a threat to the premium nature of the product. As the popularity of matcha increases, there is a possibility of low quality matcha products entering the matcha market and hence reducing the quality of the product and its health benefits. The addition of artificial flavors, colors, or any other substances in an attempt to produce cheaper matcha can be misleading and unprofessional. Therefore, the growing pressure from government and other regulatory authorities, especially on matters concerning food labeling and genuineness of ingredients, has further underlined the importance of matcha product authenticity.
Matcha Market: Key Insights

Base Year

2024

Forecast Year

2025-2037

CAGR

8.2%

Base Year Market Size (2024)

USD 4.3 billion

Forecast Year Market Size (2037)

USD 11.6 billion

Regional Scope

  • North America (U.S. and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Matcha Segmentation

Product Type (Regular, Flavored)

Regular matcha segment is expected to hold matcha market share of more than 50.7% by 2037. Specifically, consumers are gravitating more towards natural and unadulterated matcha without added flavor due to its perceived health benefits. The focus on traditional matcha as opposed to flavored ones shows that consumers are becoming more conscious, ceremonial, and selective with the quality of the ingredients. This segment’s growth is further augmented by the rising interest in traditional tea ceremonies and Do-It-Yourself wellness practices. In September 2023, Cuzen released the Matcha Maker Starter Kit in a ‘Sumi Black’ variant for those who crave a high-quality matcha experience at home. With the trend of wellness-focused consumers looking for new ways to engage with products, consumption formats for traditional, low-processed matcha are experiencing growth in international markets.

Form (Powder, Liquid)

In matcha market, powder segment is set to capture revenue share of around 82.9% by the end of 2037, owing to its applicability in beverages, baking, and functional nutrition. This form dominates due to its versatility, stability on the shelves, and flexibility when it comes to infusion into new and existing formats. In January 2025, PerfectTed launched its Nespresso-compatible matcha pods which introduced powdered matcha into the convenience format sector. This innovation unites format freedom with consumer preferences for refreshing beverages.

The availability of powdered matcha in cafes and retail outlets makes it more easily recognizable and accepted in the matcha market. In February 2024, Starbucks released the Iced Strawberry Matcha Tea Latte, proving how well powdered matcha integrates into tasteful drinks. With this form gaining popularity among QSRs and at-home consumers, powdered matcha continues to be the growth driver in terms of volume and innovation.

Our in-depth analysis of the  global matcha market includes the following segments:

Product Type
  • Regular 
  • Flavored 

Form
  • Powder  
  • Liquid

Grade
  • Ceremonial Grade  
  • Culinary Grade  

Application
  • Regular Tea  
  • Matcha Beverages  
  • Food  
  • Personal Care

Distribution Channel
  • Hypermarket/Supermarket 
  • Specialty Stores 
  • Online Retail Stores 

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Matcha Industry - Regional Synopsis

North America Market Analysis

North America matcha market is estimated to witness growth rate of over 8.2% till 2037. This growth is driven by factors such as premiumization, wellness, and cafe culture, which expand consumer access and bolster the category’s credibility. As the culture of health narratives intensifies in the region, matcha is set to extend its growth across drinks, vitamins, and chocolates, further establishing itself as a revered ingredient that is in demand in the health and fitness niche.

The U.S. matcha market is experiencing e-commerce growth and consumers’ desire for authentic origin-sourced products with wellness benefits. In February 2023, to meet this need, Kataoka & Co. introduced Matcha Direct, a platform that delivers freshly ground matcha from Kyoto to the U.S. This launch caters to the emerging need of consumers for traceability, heritage, and artisanal freshness. U.S. consumers are shifting their focus towards sustainable wellness options that combine clean energy, mindful practices, and high-quality sourcing. 

The matcha market in Canada is expanding through product differentiation and through a focus on the luxury wellness segment. In March 2025, Cymbiotika introduced its Organic Ceremonial Grade Matcha, which marked its entry into the premium segment of the market in Canada. The product addresses the current trend of clean-label superfoods and demand for antioxidant-rich and sustainably sourced products for wellness. Matcha has gained a foothold in the functional beverage segment in Canada due to increased awareness and better retail positioning.

Asia Pacific excluding Japan Matcha Market Statistics

Asia Pacific excluding Japan in matcha market is set to hold more than 41.3% revenue share by 2037, owing to increasing disposable income and focus on wellness among the population. In April 2024, Café Coffee Day (CCD) launched two new variants of tea based on matcha as it positions matcha to capture the growing cafe market in India. With consumers in Asia Pacific replacing conventional tea with green tea, matcha is on the rise through innovation in fusion beverages, premium cafes, as well as the functional wellness segment.

Matcha consumption in China is on the rise due to changing customer habits that lean toward healthy eating. In March 2025, an article published in China Daily revealed that matcha-flavored products are becoming increasingly popular in cities. The transition from sweet beverages to antioxidant solutions is creating more opportunities for manufacturers to experiment with matcha formats. As the government promotes health-consciousness, matcha is poised to appeal to urban millennials and Gen Z consumers.

India is seen as a new and promising matcha market through cafe adaptation and importation of the culture. In July 2024, Tokyo Matcha Bar opened the first matcha bar in Mumbai at Bandra. This move combines traditional Japanese tea culture with contemporary Indian cafe design to familiarize consumers with premium matcha experiences. As the trend of antioxidant drinks continues to grow in India, matcha is set to become a significant component of health-focused cafe offerings and store-bought products.

Matcha Market Share
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Companies Dominating the Matcha Market

    The global matcha market is highly saturated and competitive in terms of product differentiation and brand competition. Some of the leading players include Accelerated Intelligence, Inc., AIYA Europe GMBH, THE AOI TEA COMPANY, BREAKAWAY MATCHA, DOMATCHA, ENCHA, IPPODO TEA CO., Ito En, Ltd., Marukyu-koyamaen, Matcha Maiden, Midori Spring, Mizuba Tea Co., and Pique that are involved in the development of products and regional alliances. The industry’s competitive advantage is rooted in its historical narrative, responsible sourcing, and wellness positioning.

    A notable acquisition strategy was made in February 2024 when Aiya America bought a majority stake in OMGTea, a UK-based company. The acquisition strengthens Aiya’s distribution position in Europe and solidifies its competitive advantage in high-quality matcha. By combining the skills of traditional artisans and the efficiency of performing supply chain management, the company has the possibility of enlightening and providing for a larger population. As companies continue to strengthen their cross-border presence and to focus on high-quality supply chains, competition is expected to rise in the global market.

    Here are some leading companies in the matcha market:

    • Accelerated Intelligence, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • AIYA Europe GMBH
    • The Aoi Tea Company
    • Breakaway Matcha
    • Domatcha
    • Encha
    • Ippodo Tea Co.
    • Ito En, Ltd. 
    • Marukyu-koyamaen
    • Matcha Maiden
    • Midori Spring
    • Mizuba Tea Co.
    • Pique

In the News

  • In January 2025, Waitrose unveiled its latest matcha innovation with the launch of its 'PerfectTed' matcha offerings, reflecting the retailer's focus on wellness-forward beverages. This expansion reaffirms matcha's rising appeal in premium grocery categories and its positioning as a daily energy alternative to coffee.
  • In December 2024, Aiya America announced that its matcha products are now available at Whole Foods Market locations across the U.S., strengthening matcha's footprint in the mainstream retail space. The launch supports growing consumer demand for authentic, ceremonial-grade Japanese matcha in health-conscious segments.
  • In October 2024, Grind collaborated with Green Day to launch a chic canned matcha latte, blending vibrant matcha flavor with creamy textures. The trendy pink-packaged beverage reflects the fusion of pop culture and matcha appeal, targeting a new wave of younger, lifestyle-conscious consumers.
  • In June 2024, Blume accelerated its U.S. retail expansion by launching in Whole Foods with a lineup of superfood lattes, prominently featuring matcha. As matcha continues to lead the wellness beverage movement, Blume’s functional blends underscore its relevance in clean label, adaptogen-based products.

Author Credits:   Parul Atri


  • Report ID: 7344
  • Published Date: Mar 18, 2025
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In 2024, the industry size of matcha was USD 4.3 billion.

The global matcha market size was USD 4.3 billion in 2024 and is expected to reach USD 11.6 billion by the end of 2037, expanding at a CAGR of 8.2% during the forecast period, i.e., 2025-2037. In 2025, the industry size of matcha will be valued at USD 4.5 billion.

Key players in the market are Accelerated Intelligence, Inc., AIYA Europe GMBH, THE AOI TEA COMPANY, BREAKAWAY MATCHA, DOMATCHA, ENCHA, IPPODO TEA CO., Ito En, Ltd., Marukyu-koyamaen, Matcha Maiden, Midori Spring, Mizuba Tea Co., Pique.

The regular segment is anticipated to lead the matcha market during the forecast period.

Asia Pacific excluding Japan is anticipated to offer lucrative prospects to the companies in the matcha market during the forecast period.
Matcha Market Report Scope
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