Mass Notification System Market Trends

Growth Drivers

• Rising Digitalization Across Various Business Sectors - For instance, the majority of businesses are engaged in some form of digital initiative, and 86% of senior business leaders believe that digitalization should be a priority for their company. More than 80% of companies have successfully adopted a digitally-driven business strategy. With the rise of digital technology, businesses have been able to automate many of their processes, making them more efficient and allowing for faster communication. MNSs can be used to quickly alert employees and customers of any changes or updates, which has made them increasingly popular in a wide range of industries.
• Growing Need for One-Way Communication in Government and Local Administrations- A growing number of government agencies and local administrations are using mass notification systems to communicate with individuals in a one-way manner. For instance, AlertMedia, Inc., launched emergency communication software that enables enterprise-wide communication, confirms a resolution, and connects security teams across an enterprise. This software helps organizations quickly communicate with their employees in case of an emergency.

• Increasing Crimes in Schools Necessitating MNS Use in the Educational Sector- In the 2019–20 school year, 75% of public schools in the United States reported that at least one incident of crime occurred, which amounts to 1.2 million incidents. MNS allows schools to quickly alert students and faculty of any potential danger, allowing them to be prepared and take necessary action. They also enable schools to keep an accurate record of any incidents that occur on campus, which can be used to identify potential threats and help prevent future incidents.
• Increased Adoption of Electronic Health Records (EHRs)- The number of practice-based physicians adopting any electronic health record (EHR) has increased to nearly 89% as of 2021, with nearly 79% adopting certified EHRs. MNS system can help health care providers quickly and reliably send notifications to patients and other providers about important updates to their records. This can ensure that everyone is informed about changes in a timely manner and can help reduce potential errors.
• Increasing Penetration of IoT Devices and Cloud-Based Solutions- It is estimated that there are more than 12 billion connected IoT devices across the globe. In addition, end-user spending on public cloud services is expected to reach USD 590 billion by 2023. IoT devices provide a secure and cost-effective way to send and receive notifications. Cloud-based solutions also allow for scalability and flexibility to accommodate a variety of notification methods, such as text messages, emails, and push notifications.

Challenges

• Complex Architecture of the Mass Notification System - the complexity of the architecture often causes the installation and maintenance processes to be long and expensive, which makes it difficult for small and medium-sized organizations to invest in the system. This, in turn, limits the mass notification system market growth potential.
• High Capital Investments
• Limited Penetration of the Internet in Certain Regions