Marketing Calendar Software Market Size

Marketing Calendar Software Market size was over USD 350.4 million in 2023 and is poised to exceed USD 1.23 billion by 2036, growing at over 10.2% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of marketing calendar software is estimated at USD 378.99 million. The growth of the market can be attributed to the increasing demand for marketing, especially on social media platforms. The increasing access to internet and social media, especially amongst the younger generation, is estimated to positively impact the market growth. According to the data by the World Bank, over 87.218% population in high income countries used internet, while 7.98 billion people had mobile cellular subscription in 2019. The penetration of social media is expanding at a rapid pace, and marketing needs to evolve equally fast to leave a mark. This has led to a new trend of occasion-specific marketing, which is anticipated to boost the demand for marketing calendar software. Marketing calendar software assists companies to plan their marketing strategy according to the upcoming occasions, monthly or yearly. For instance, planning sales around new year, and launching new products in the festive seasons are some of the marketing tactics exercised by major companies. Not just planning, marketing calendar software allows tracking the progress of previous schemes, which is another major factor estimated to boost the marketing calendar software market growth.