Marketing Calendar Software Market Analysis

Deployment Type Segment Analysis

The cloud-based segment is forecast to retain 62.5% of the marketing calendar software market share during the forecasting period, supported by the demand for easy-to-use, scalable, and collaborative planning tools that also complement other martech solutions easily. One of the enablers is the capability of distributed teams to collaborate from a single, always current calendar. One of the supporting developments is the enrichment of combined platforms with improved cross-channel collaboration. In August 2024, as part of its 19.8 "Summer" release, Sprinklr announced significant enhancements to its marketing calendar, specifically to its Editorial Calendar. These updates provided enhanced cross-channel collaboration, greater control over campaign management, and improved analytics for marketing teams. This cloud-native collaboration ensures that all parties concerned have real-time insight into campaign advancement, anywhere in the world.

Organization Size Segment Analysis

The small and medium enterprises (SMEs) sector is likely to record a 55% marketing calendar software market share by 2035, given that affordable, one-stop platforms have democratized advanced marketing planning. A key stimulus is the demand for easy-to-use tools combining planning, delivery, and analytics that do not need an entire team of experts. The companion trend is the development of cheap, integrated marketing and sales platforms. In June 2024, Zoho released its "all-new" Marketing Automation 2.0 as part of Zoho Marketing Plus. This major update was accompanied by enhancements across the platform, including a Unified Marketing Calendar for better campaign planning and collaboration. This gives SMEs the capabilities to execute more strategic, data-driven campaigns that drive growth and competitiveness in the market.

End user Segment Analysis

The marketing and advertising agencies segment is predicted to hold a share of 31% through 2035, fueled by the demand to handle numerous client campaigns with open visibility and streamlined workflows. Effective social media management and client collaboration platforms now offer a central dashboard for streamlined collaboration, approvals, and reporting across multiple accounts. This represents a significant advancement in the field. In February 2024, Loomly launched its Next Generation Post Builder, which included major enhancements to the platform's workflow, collaboration, and previewing capabilities. These updates were intended to assist marketing agencies in planning, previewing, and approving social media content more effectively for several brands. These agency-centric tools are critical to ensuring quality and efficiency in scaling client services.

Our in-depth analysis of the global market includes the following segments: