Marketing Calendar Software companies

Key Marketing Calendar Software Market Players:

The competitive landscape for marketing calendar software includes both specialized, standalone tools and integrated features within broader marketing suites. Some dominant players are CoSchedule, LLC, Monday.com Ltd., Asana, Inc., ClickUp, LLC, Smartsheet Inc., HubSpot, Inc., Planable, Inc., Wrike, Inc., Airtable, Sprout Social, Inc., Nifty Technologies, Inc., Hootsuite Inc., Nulab Inc., Cybozu, Inc., and Rakuten Group, Inc. The market is characterized by a competition to provide the most advanced and consumer-oriented planning experience, with increased focus being placed on AI-based aid, integrations to the deepest levels, and enterprise-scale collaboration capabilities. The greater concentration of the martech market is also a principal driver, compelling individual vendors to innovate and niche to compete against the big platform players.

A major trend that is impacting the competitive landscape is the acquisition of niche tools by large platform players to build more extensive, end-to-end solutions. This consolidation is prompted by the need for integrated workflows that minimize the use of multiple, standalone tools. An example of this is the acquisition of influencer marketing platforms by social media management suites. In August 2023, Sprout Social bought Tagger Media, a leading influencer marketing platform, enabling Sprout to bring influencer campaign management natively into its social media suite and integrated content calendar. This action is indicative of the larger industry movement of developing consolidated platforms that give marketers one source of truth for all marketing functions, from planning through execution and measurement.

Here are some leading companies in the marketing calendar software market:  

• CoSchedule, LLC
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• Monday.com Ltd.
• Asana, Inc.
• ClickUp, LLC
• Smartsheet Inc.
• HubSpot, Inc.
• Planable, Inc.
• Wrike, Inc.
• Webex
• Sprout Social, Inc.
• Nifty Technologies, Inc.
• Hootsuite Inc.
• Nulab Inc. (Backlog, Cacoo)
• Cybozu, Inc. (Kintone)
• Rakuten Group, Inc. (Marketing tech suite)