Marketing Calendar Software Market size was over USD 350.4 million in 2023 and is poised to exceed USD 1.23 billion by 2036, growing at over 10.2% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of marketing calendar software is estimated at USD 378.99 million. The growth of the market can be attributed to the increasing demand for marketing, especially on social media platforms. The increasing access to internet and social media, especially amongst the younger generation, is estimated to positively impact the market growth. According to the data by the World Bank, over 87.218% population in high income countries used internet, while 7.98 billion people had mobile cellular subscription in 2019. The penetration of social media is expanding at a rapid pace, and marketing needs to evolve equally fast to leave a mark. This has led to a new trend of occasion-specific marketing, which is anticipated to boost the demand for marketing calendar software. Marketing calendar software assists companies to plan their marketing strategy according to the upcoming occasions, monthly or yearly. For instance, planning sales around new year, and launching new products in the festive seasons are some of the marketing tactics exercised by major companies. Not just planning, marketing calendar software allows tracking the progress of previous schemes, which is another major factor estimated to boost the marketing calendar software market growth.
Growth Drivers
Challenges
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2023 |
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Forecast Year |
2024–2036 |
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CAGR |
10.2% |
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Base Year Market Size (2023) |
USD 350.4 million |
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Forecast Year Market Size (2036) |
USD 1.23 billion |
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Regional Scope |
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The market is segmented by type into cloud-based, and on-premise, out of which, the cloud-based segment is anticipated to hold the larger share in the global marketing calendar software market over the forecast period on account of increasing adoption of cloud-computing technology, and growing internet users across the world. More than 59% of the global population is using internet, as of 2020. This is estimated to boost the segment growth.
Our in-depth analysis of the global market includes the following segments:
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By Type |
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By Application |
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By End-User |
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On the basis of geographical analysis, the global marketing calendar software market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in Asia Pacific is likely to hold largest revenue share by 2036, on the back of growing investment by large enterprises for developing consumer base in the region. backed by the large population and increasing disposable income of the people. Moreover, the cultural diversity of Asia Pacific raises the demand for specific marketing strategy in countries, such as, China, India, Bangladesh, Vietnam, and Japan. This is estimated to boost the regional marketing calendar software market growth.
The market in the North America region is anticipated to gain the largest market share throughout the forecast period on the back of presence of major enterprises, which are the major end-user of marketing calendar software. Moreover, the growing population of tech-savvy generation in the developed countries is estimated to boost the market growth.
July, 2021: Welcome Software, formerly NewsCred, launched a new way of planning, with software PLAN, which provides list, calendar, timeline and board in the same page, allowing user to use all four at the same time.
Author Credits: Abhishek Verma
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