Magnesium Glycinate Market Trends

Growth Drivers

• Growing awareness of magnesium deficiency: Increasing research that shows the health implications of magnesium when it is deficient has driven consumers to seek highly bioavailable supplements. In the Journal of Translational Medicine, a July 2024 study showed that magnesium helps build energy and muscle function. As consumer demand gains momentum, companies are expanding their offerings. For example, Nekter Juice Bar launched the Power 40 Daily Boost System in January of 2024, which includes magnesium glycinate for stress relief and relaxation. Magnesium glycinate adoption is further rising due to the trend toward personal health solutions. Instead, it is in line with consumer preference for targeted, science-backed supplementation.
• Rise in sports nutrition and functional beverages: In sports nutrition, magnesium glycinate is becoming increasingly popular as it is highly effective for muscle recovery, endurance, hydration, etc. In January 2024, BetterYou also launched magnesium glycinate, citrate, and sea minerals-infused waters to help enhance athletic performance. Based on the increased popularity of fitness and wellness trends, the demand for magnesium based functional beverages will increase. This trend is further supported by the rise of electrolyte enriched drinks and places magnesium glycinate front and center of this trend. Mineral-based hydration is becoming more and more important to athletes and fitness enthusiasts alike. There is a demand to push formulation innovation across beverage categories.
• Expansion of gummy and liquid magnesium supplements: The convenience driven consumers are no longer inclined to traditional tablets and are preferring to switch to other supplement formats. Ease of consumption is encouraging it to be consumed in the form of gummies and liquid formulations. In May 2024, Magnesium Gummies from Genestra Brands provided 150 mg of elemental magnesium from glycinate and citrate. This format is appealing to younger demographics as well as older adults. Magnesium glycinate is also present in more functional foods and beverages as the global gummy supplement market grows. This growth spells consumer appetite for digestible, palatable supplement formats to support overall wellness.

Challenges

• Labeling and false advertising concerns: Misleading health claims in the magnesium glycinate market have been increasing scrutiny on supplement labeling by regulatory agencies. Magnesium glycinate’s bioavailability is overstated by some brands, which leads to distrust from consumers. To prevent exaggerating the benefits of packaging, the FDA and the European Food Safety Authority (EFSA) are reinforcing guidelines. Compliance requirements to operate in this industry could be more rigorous, and this would impact how supplement companies magnesium glycinate market themselves.  
• Fluctuating magnesium supply and pricing: In recent years, the price of raw magnesium has also fluctuated, and this affects the cost and availability of supplements. As per Research Nester, the market volatility of magnesium is rising as it is being traded at USD 17,000 per ton in 2025 beginning. Pricing is being impacted by factors like geopolitical tensions, restrictions on mining as well as escalating demands from the industrial sector. However, the manufacturers face challenges with the cost efficiency to be maintained and high-quality sourcing. To ensure that pricing is not too volatile and that the product is always available, supply fluctuations call for diverse sourcing strategies.